3 Livestream best practices in a confined China
During strict confinement periods, livestream appears like a salvation tool for social interaction (sport classes, music concert, DIY ideas...
26 March, 2020
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During strict confinement periods, livestream appears like a salvation tool for social interaction (sport classes, music concert, DIY ideas...
Chinese digital based makeup brand @Perfect Diary launched a doggy eye palette collaborated with livestreamer @Austin Li’s dog called "Never". Rare animal endorsement beauty product coupled with the influencing power of Austin Li (21M Taobao live followers), the "doggy eye palette" gained great success. @Austin Li's pet...
December is an important holiday season for beauty brands to introduce their Christmas and New Year limited editions. As the influence of International festivals in China continue to rise, C-beauty brands are starting to compete with global beauty giants with innovative product offer during the...
"Curetail" means curation for retail or curated retail and tends to become the new retail norm in China. It actually transforms curation into a new retail power and creates emotional shopping environment with storytelling for the new consumer communities. SKP-S is one of the latest malls that just...
Booming virtual avatar and bloggers in China Zepeto, a South Korean social networking app that allows users to build their 3D avatar, had caused a huge sensation and downloads in China in the end of 2018. The hashtag #zepeto# reached 140M views on Weibo. China's restless and...
Chanel is holding its “Mademoiselle Privé” in Shanghai Westbund exhibition, it started on April 20th 2019 and will end the 2nd June. The exhibition showed the history, image and aesthetic of this iconic luxury brand by offering visitors an immersive discovery of its design process...
March 4th 2019, the 5th Tmall Beauty Awards was held in Shanghai. It is Tmall's mega beauty annual event, which is also known as the “Oscar in Chinese beauty industry”. This e-commerce platform owned by Alibaba Group valorizes awards for both international and domestic beauty...
On February 26th, Starbucks’s new limited edition “Cat Paw Cup” rapidly grabbed the headlines of China’s major social medias and created a huge buzz. What is so special about it: it is a double-layer glass cup with an interior shaped like a cat's paw! Indeed,...
This summer a new TV series about China fashion heritage and costume became the new TV series to watch and created a big buzz on the Chinese social networks. This 70-episodes of the TV drama series called《Story of Yanxi Palace》broke in a single-day the online...
“Qixi (七夕)” Festival，which also known as the China’s traditional Valentine’s Day, was on August 17 this year. Many luxury beauty brands have launched a variety of innovative campaigns and prepared their limited gifts set dedicated to exclusively to the Chinese market. Here are the selection...
In 2017, Heytea (喜茶), the new Chinese contemporary tea concept brand became a real buzz among Chinese millennials. Their creative, gorgeous and well designed beverages as well as their mingle area in their tea shop created a big hit on social medias. Indeed, Heytea shops...
“Producer 101"（创造101) is the latest online reality TV show that makes a mega hit in China. The TV show is answering the request of Chinese millennials to see more local "idols" bloom in China. The concept comes from South Korea and consists on having 101 trainees (=participants),...
Gaojilian (高级脸): literally translated in english as “noble face", signifies a new ideal beauty concept among Chinese millennials. The young Chinese generation, in their pursuit of beauty, are starting to possess independent aesthetic tastes, to challenge the historic beauty codes and becoming more and more critical...
Make-up is an essential part to express a fashion designer / brand collection, defining the mood, the sensibility and expressing the messages of the looks. The upcoming make-up trend this season observed in major international Fashion Shows as well as in Chinese fashion shows is to...
The exhibition "Parfums de Chine : The culture of incense in Imperial times" at the Cernuschi Museum in Paris, France, offers its guests the possibility to discover one facet of Chinese rich culture. The exhibition touches the senses by exploring the art of incense and...