”We decode cultural & market shifts as well as new consumer behaviors to deliver actionable strategies for global beauty, fashion, lifestyle and luxury brands.”
Fresh cultural intelligence to inspire forward-thinking strategies.
Explore our curated trend reports and in-depth studies decoding emerging cultural movements, consumer shifts and creative innovations in China and East Asia.
Designed for marketing, insights, innovation and creative teams seeking fresh perspectives and strategic inspiration.
CHINA TRENDS EDITION Every two months, get a curated view of the cultural, consumer and business shifts shaping China — decoded by our experts to inspire and inform your marketing, innovation and creative strategies. WHAT’S INSIDE 8 MACRO TRENDS Key emerging shifts decoded through......
Every two months, receive the latest inspiring and business trends of China selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 8 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references and......
In 2025, C-beauty is no longer defined purely by product efficacy or price competitiveness, it is increasingly driven by aesthetic positioning. Chinese beauty brands are building distinctive visual territories that reflect deeper cultural shifts, generational moods, and evolving consumer identities. The Chinese Pulse conducted a......
Every two months, receive the latest inspiring and business trends of South Korea selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 5 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references......
Every two months, receive the latest inspiring and business trends of China selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 8 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references and......
Every two months, receive the latest inspiring and business trends of South Korea selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 5 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references......
Exploring the cultural, market & creative shifts shaping tomorrow’s consumers and brands.
Discover our perspectives on emerging consumer behaviors, market evolutions and creative innovations across China, South Korea and Japan.
From phone cases and beauty products to drink cups, rhinestones and colourful gem stickers are adding sparkle to everyday objects.This practice, known as Be dazzling, connects with South Korea’s established culture of “꾸미기” (decorating and personalising), allowing consumers to express their taste and individuality through......
South Korean skincare brand Biodance partnered with Korean cinema chain CGV for an activation around The Odyssey, bringing a daily beauty ritual into the cinema. Attendees received the brand’s signature Bio-Collagen Real Deep Mask, a collagen hydrogel mask whose extended wear time offered a playful......
On 4 September 2026, South Korean fashion label GREEDILOUS presented its Spring/Summer 2027 collection, The Little Prince: Asteroid G-78, at Lotte World Tower. Designer Park Youn-hee collaborated with adidas, robotics company Robotis and the Lotte Kids Orchestra, bringing a humanoid robot dressed in the brand’s......
CREATIVE & BUSINESS INSIGHTS |
“ We share with you and your teams the pulse of contemporary China for a better understanding of the new generation of Chinese, their culture and their consumption behaviors”
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BRAND & OFFER STRATEGY |
“Turn cultural and consumer understanding into informed strategic decisions. We support international brands in exploring consumer mindsets,refining their positionning and identifying opportunities for product, service and experience innovation in China and selected Asian markets
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COMMUNICATION GUIDELINES |
« We immerse you into the real life of the young generation of urban Chinese. We introduce you to local inspiring and creative personalities and professionals”
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