”We decode cultural & market shifts as well as new consumer behaviors to deliver actionable strategies for global beauty, fashion, lifestyle and luxury brands.”
Fresh cultural intelligence to inspire forward-thinking strategies.
Explore our curated trend reports and in-depth studies decoding emerging cultural movements, consumer shifts and creative innovations in China and East Asia.
Designed for marketing, insights, innovation and creative teams seeking fresh perspectives and strategic inspiration.
CHINA TRENDS EDITION Every two months, get a curated view of the cultural, consumer and business shifts shaping China — decoded by our experts to inspire and inform your marketing, innovation and creative strategies. WHAT’S INSIDE 8 MACRO TRENDS Key emerging shifts decoded through......
Every two months, receive the latest inspiring and business trends of China selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 8 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references and......
In 2025, C-beauty is no longer defined purely by product efficacy or price competitiveness, it is increasingly driven by aesthetic positioning. Chinese beauty brands are building distinctive visual territories that reflect deeper cultural shifts, generational moods, and evolving consumer identities. The Chinese Pulse conducted a......
Every two months, receive the latest inspiring and business trends of South Korea selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 5 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references......
Every two months, receive the latest inspiring and business trends of China selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 8 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references and......
Every two months, receive the latest inspiring and business trends of South Korea selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 5 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references......
Exploring the cultural, market & creative shifts shaping tomorrow’s consumers and brands.
Discover our perspectives on emerging consumer behaviors, market evolutions and creative innovations across China, South Korea and Japan.
Whitening remains a major skincare category in China, but local brand Herborist is shifting the focus from simply lightening the skin towards creating a more translucent and radiant complexion by combining traditional herbal formulas with Chinese culture. Traditional herbal knowledge as a brand asset, not......
WHEN PERSONAL TASTE BECOMES BUYING ADVICE Fashion influence in China is shifting from aspiration-led styling towards opinion-led product curation. More creators are using reviews, try-ons and styling analysis to turn personal taste into a practical decision-making tool, helping consumers determine what is genuinely worth buying.......
Created by Douyin creator Feifeifei, AI-generated character Fang Taozi rose to fame through the relatable workplace stories and female growth narrative of the short drama The Laid-Off Girl. She has since evolved from a virtual protagonist into a new kind of AI celebrity with her......
CREATIVE & BUSINESS INSIGHTS |
“ We share with you and your teams the pulse of contemporary China for a better understanding of the new generation of Chinese, their culture and their consumption behaviors”
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BRAND & OFFER STRATEGY |
“Turn cultural and consumer understanding into informed strategic decisions. We support international brands in exploring consumer mindsets,refining their positionning and identifying opportunities for product, service and experience innovation in China and selected Asian markets
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COMMUNICATION GUIDELINES |
« We immerse you into the real life of the young generation of urban Chinese. We introduce you to local inspiring and creative personalities and professionals”
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