Every two months, receive the latest inspiring and business trends of China selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 8 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references and......
Every two months, receive the latest inspiring and business trends of South Korea selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 5 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references......
Light medical beauty procedures have increased significantly in China over the past five years, experiencing growth from 50B to 146B rmb in 2023, while the number of consumers has increased from 7.4 million to 23.54 million. Driven by a surge in consumer demand for anti-aging......
Every two months, receive the latest inspiring and business trends of China selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 8 KEY CHINA TRENDS TCP expert curation of 8 key trends on the following topics: LIFESTYLE /......
Every two months, receive the latest inspiring and business trends of China selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 8 KEY CHINA TRENDS TCP expert curation of 8 key trends on the following topics: LIFESTYLE /......
The Chinese Pulse’s refresh study helps global brands to better understand the evolving beauty landscape in China but also to get inspiration from C-beauty brands’ marketing strategies and best practices in make-up, skincare, haircare and fragrance industries. It provides key learnings for global brands’ chinese strategy......
Cover picture @Robert Nilsson As fast-paced lifestyles, digital overload, and cultural pressures converge, consumers across Asia are losing precious hours of rest. In response, the wellness and sleep economy are surging, and beauty brands are perfectly positioned to lead the charge. The Wake-Up Call: Why......
Founded in 2024, Notes Shanghai has quickly become China’s premier boutique perfume and fragrance fair. This past March, the event returned with its highly anticipated Spring Edition in Shanghai. The TCP team attended to explore the industry’s latest trends, emerging brands, and the overall market......
Chinese New Year represents a perfect opportunity to engage with consumers in China and deepen emotional and cultural connections. Douyin, as one of the leading domestic social media platforms with more than 766M MAU (Nov 2024), emerged as the main battleground for brands to compete......
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