In 2025, C-beauty is no longer defined purely by product efficacy or price competitiveness, it is increasingly driven by aesthetic positioning. Chinese beauty brands are building distinctive visual territories that reflect deeper cultural shifts, generational moods, and evolving consumer identities. The Chinese Pulse conducted a......
Every two months, receive the latest inspiring and business trends of South Korea selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 5 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references......
Every two months, receive the latest inspiring and business trends of China selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 8 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references and......
Every two months, receive the latest inspiring and business trends of South Korea selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 5 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references......
Every two months, receive the latest inspiring and business trends of China selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 8 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references and......
Every two months, receive the latest inspiring and business trends of South Korea selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 5 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references......
For 2026, CJ Olive Young selected “FULLMOON” as the keyword to reflect 8 evolving beauty consumer behaviors. FULLMOON represents wholeness and balance. This echoes the current shift in consumer attitudes from appearance-centric beauty to a holistic approach that emphasizes emotional well-being, physical recovery, and long-term......
Google Gemini 3’s makes a hit in South Korea Google Gemini 3’s global launch in November 2025 has challenged ChatGPT’s leading position in generative AI. Within three months, South Korea became the second-largest market for Gemini’s paid subscriptions on the Apple App Store, generating around......
LEGO Bloom Bar Becomes the Hit Dating Spot For celebrating Valentine’s Day, LEGO launches a romantic “LEGO Flower Shop” pop-up called LEGO Bloom Bar in Seoul. Open from February 5th to 25th at Musinsa Store Seongsu Daelim Warehouse, the pop-up themed around LEGO flowers, created......
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