CHINA TRENDS EDITION Every two months, get a curated view of the cultural, consumer and business shifts shaping China — decoded by our experts to inspire and inform your marketing, innovation and creative strategies. WHAT’S INSIDE 8 MACRO TRENDS Key emerging shifts decoded through......
Every two months, receive the latest inspiring and business trends of China selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 8 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references and......
In 2025, C-beauty is no longer defined purely by product efficacy or price competitiveness, it is increasingly driven by aesthetic positioning. Chinese beauty brands are building distinctive visual territories that reflect deeper cultural shifts, generational moods, and evolving consumer identities. The Chinese Pulse conducted a......
Every two months, receive the latest inspiring and business trends of South Korea selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 5 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references......
Every two months, receive the latest inspiring and business trends of China selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 8 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references and......
Every two months, receive the latest inspiring and business trends of South Korea selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 5 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references......
Whitening remains a major skincare category in China, but local brand Herborist is shifting the focus from simply lightening the skin towards creating a more translucent and radiant complexion by combining traditional herbal formulas with Chinese culture. Traditional herbal knowledge as a brand asset, not......
WHEN PERSONAL TASTE BECOMES BUYING ADVICE Fashion influence in China is shifting from aspiration-led styling towards opinion-led product curation. More creators are using reviews, try-ons and styling analysis to turn personal taste into a practical decision-making tool, helping consumers determine what is genuinely worth buying.......
Created by Douyin creator Feifeifei, AI-generated character Fang Taozi rose to fame through the relatable workplace stories and female growth narrative of the short drama The Laid-Off Girl. She has since evolved from a virtual protagonist into a new kind of AI celebrity with her......
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