The Chinese Pulse | The Agency

Who we are

WHY THE CHINESE PULSE

We bring a fresh, young and trendy decyphering of contemporary China for fashion, beauty, luxury, lifestyle and tourism companies. We strongly believe international companies can improve their understanding and better adapt to the upcoming chinese consumers.

China has long been seen as an ‘easy’ consumption destination for luxury and creative industries. With the emergence of the 80’s, 90’s and millenial generations (385M people), the faces of the country and its consumption codes are radically switching.

In the manner of Chinese medicine, we are taking the pulse of contemporary China into luxury, fashion, beauty, lifestyle and toursim sectors to provide the best insights and recommandations for our clients.

THE HYBRID MINDSET
Traditional cultural aspects mixed with extreme modernity, technology and international influences sets the bases of a new Chinese identity : a balance between an individual life and a collective culture.

THE CONSUMPTION SOPHISTICATION
The over solicitation by local and international brands have sharpen their consumption expectations. The quest of idividuality and personnal affirmation lead to the emergence of a new range of socio-styles expressions, more refined and subtle.

THE PERSONALITY EXPRESSION
Younger chinese generations are used to the power and influence of China, that contributed to their confident behavior. The quest of personality expression, supported by their material sufficient life of urban middle classes now pushes young people forward to seek for new experiences and adventures.

THE DIGITAL LIFESTYLE PARADIGM
WeChat services and mobile connection has set the bases of a new lifestyle paradigm made of dematerialization. Social engagement and Offline-to-Online and at the center of marketing strategies to reinforce relationships with consumers.

THE RAISING CONSCIOUSNESS
More educated than the previous generations, thoses generations are also facing new sociological, economical and ecological struggles: the alarming pollution rates in the country large cities, the social responsability for aging population, the uncertainty of job market have lead to the emergence of a new consciousness.

The Chinese Pulse helps international companies to push forward their knowledge of the contemporary China and develop smart business solutions for today and upcoming Chinese consumers.

THE FOUNDERS

“Fascinated about China since a decade, we constantly stay curious and aware about its social, creative and consumption evolutions”

Juliette Duveau

Trends insights & strategic methodologies

6 years in trends consulting agency with

a specialisation on the chinese market

Experiences: IFM, Martine Leherpeur Conseil, NellyRodi

Sophia Dumenil

Creative business network & operation management

9 years in China

7 years in events and communication agency

Experiences: Auditoire, Red Bridge Communications

Haier / Based in Hangzhou & Shanghai

Senior trend researcher & forecaster / Project Manager

Master of Fashion and Beauty management from ESMOD Paris Analysis of the emerging fashion and beauty trends as well as the switch of consumers with an expertise on Chinese youth’s.

Vera / Based in Paris

Project Manager & insights

With 5 years experience in marketing studies and trends analysis both in France and in China, Vera is leading strategic project for the agency

Amie / Based in China & Berlin

Senior communication strategist

From Shanghai, 10 years of brand marketing, social media, and e-commerce experience in

Luxury/Fashion/Beauty, and premium lifestyle industries.

OUR EXPERTS

”A trendy, creative and business network in China that contributes to our trends feeds and participates in dedicated projects. ”

Designers

Fashion Influencers

Bloggers

Trend Setters

Stylists

Artists

Digital Experts

Medias

Models

Musicians

Photographers

Sociologists

OUR VALUES

POSITIVE ENERGY

We always stay positive and we sustain good energy to create an inspiring working environment.

HUMAN SYNERGY

We love to interact, work and meet people and talents. We favor human approach for all our insights.

PRAGMATIC & SAVVY

We are flexible and resourceful to each of our clients and partners to find them the best business solutions.

CURIOSITY & SHARING

We are passionate about discovering and understanding contemporary China and we are looking to share our expertise with you.

Who we are

WHY THE CHINESE PULSE

We bring a fresh, young and trendy decyphering of contemporary China for fashion, beauty, luxury, lifestyle and tourism companies. We strongly believe international companies can improve their understanding and better adapt to the upcoming chinese consumers.

China has long been seen as an ‘easy’ consumption destination for luxury and creative industries. With the emergence of the 80’s, 90’s and millenial generations (385M people), the faces of the country and its consumption codes are radically switching.

In the manner of Chinese medicine, we are taking the pulse of contemporary China into luxury, fashion, beauty, lifestyle and toursim sectors to provide the best insights and recommandations for our clients.

THE HYBRID MINDSET

THE CONSUMPTION SOPHISTICATION

THE PERSONALITY EXPRESSION

THE DIGITAL LIFESTYLE PARADIGM

THE RAISING CONSCIOUSNESS