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Referred to in China as Zhongqiujie (中秋节), the Mid-Autumn Festival is one of the largest festivals in Mainland China and East Asia celebrating the harvest and reunion, it can be interpreted as Chinese "Thanks Giving" . Almost all Chinese festivals have an emphasis on food,...

H&M announced its fashion designer collaboration with Angel Chen in July 2019, which marks the first time H&M working with Chinese talent and is bringing localized capsule collection to young and trendy consumers. Angel Chen, pioneer indie-designer Angel Chen is part of a new wave of young...

During the latest Shanghai Fashion Week held in April, Fondazione Pitti Immagine Discovery announced a special project called "GUEST NATION CHINA". The aim is to collaborate with Shanghai Fashion Week and bring talented Chinese designers to present their work in PITTI UOMO, the world most...

Booming virtual avatar and bloggers in China Zepeto, a South Korean social networking app that allows users to build their 3D avatar, had caused a huge sensation and downloads in China in the end of 2018. The hashtag #zepeto# reached 140M views on Weibo. China's restless and...

With the rise of local technology development, many China’s tech giants have grown into some of the world’s biggest & innovative companies. Huawei, as the pioneer of 5G technology and smart phone development, chose to collaborate with contemporary fashion and lifestyle brands to satisfy the...

On April 8, 2019 A/W Shanghai Fashion Week ended up its 13 days official calendar with more than 110 brands’ presentations, B2B fairs and tradeshows and many exciting and experiential events.The Chinese Pulse is releasing an exclusive Shanghai Fashion Week trend report analysing the key...