CREATIVE & BUSINESS INSIGHTS |
“ We share with you and your teams the pulse of contemporary China for a better understanding of the new generation of Chinese, their culture and their consumption behaviors”
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BRAND & OFFER STRATEGY |
“We help you to optimize your strategies, adapt your offer and refine your communication towards your Chinese shoppers.”
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COMMUNICATION GUIDELINES |
« We immerse you into the real life of the young generation of urban Chinese. We introduce you to local inspiring and creative personalities and professionals”
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Understand the cultural, societal and markets shifts shaping contemporary China and East Asia.
Through trend reports, foresight studies and tailored research, we help your teams identify emerging signals, decode evolving consumer expectations and anticipate future opportunities.
Every two months, receive and stay connected to the latest inspiring and business trends of China curated by our expert eye: LIFESTYLE / BEAUTY / FASHION / LUXURY / RETAIL / DIGITAL / CELEBRITIES, KOLs / CREATIVITY / CULTURE
A strategic and a consumer-centric methodology to smartly decode the recent evolutions and future directions of the creative industries in China :
The future of retail, The new digital strategies,
The innovation make-up trends,
Chinese consumers new relationships to luxury
TCP sets up exclusive and tailor-made China trips crossing both creative and business exploration, We connect with key relevant people for an authentic & insider experience (retail tours, talents ITWs, cultural insights…)
While TCP Team is in China, TCP digitally connects you in real time to the latest Chinese lifestyle and trends depending on your business focus through a live session : Retail / Fashion / Makeup/ Fragrance / Sport & wellbeing focus…
Turn a deeper understanding of Chinese and Asian consumers into meaningful brand strategies.
We help beauty, fashion and luxury brands decode evolving consumer expectations, identify growth opportunities and refine their positioning, products and experiences to build stronger connections with local audiences.
Brand Perception & Social Listening
Qualitative and quantitative analysis of brand conversations and consumer perceptions across China’s key digital platforms: RED (Xiaohongshu), Douyin, WeChat, Weibo and Tmall.
Brand Positioning & Competitive Benchmarking
Assess your brand’s positioning, visibility and differentiation within the local competitive landscape.
Target profile definition
Market Trends & Competitive Landscape
Explore market dynamics, emerging players, category trends and local best practices.
Consumer Insights & Emerging Behaviors
Understand evolving consumer attitudes, expectations, lifestyles and consumption behaviors through focus groups and interviews with advanced consumers.
Local Expert Perspectives
Gain on-the-ground insights through qualitative interviews with industry experts, KOLs, media and local market players.
Product Strategy & Innovation
Identify opportunities to adapt or develop products, from usage and design to colors, textures, packaging and details.
Gifting & Creative Collaborations
Develop culturally relevant gifting concepts and collaborations with local talents and brands.
Exclusive Collections
Explore market-specific exclusivities, capsule collections and limited editions tailored to local consumer aspirations.
Build culturally relevant brand and product communication strategies that resonate with Chinese and Asian consumers.
We help international brands develop tailored communication guidelines, refine their messaging and optimize existing communication strategies to connect more meaningfully with local audiences.
Campaign Localization & Creative Guidelines
Adapt global campaigns and develop locally relevant concepts for key brand moments, product launches and seasonal activations.
Cultural Storytelling, Tone of Voice & Aesthetics
Refine brand narratives, Chinese messaging, naming and visual codes to resonate with local audiences.
Brand Activations & Creative Experiences
Develop culturally relevant concepts and strategic guidelines for pop-ups, immersive experiences and online-to-offline activations.
Platform Strategy & Digital Ecosystem
Define your brand’s presence and activation priorities across China’s key social media and e-commerce platforms: RED (Xiaohongshu), Douyin, WeChat, Weibo and Tmall.
Content Strategy & Platform-Specific Storytelling
Develop culturally relevant content guidelines, formats and messaging tailored to each platform’s audiences, behaviors and creative codes.
Content Planning & Livestream Strategy
Recommend content rhythms, editorial priorities and livestream approaches aligned with your brand objectives and local consumer expectations.
Cultural Talent Curation & Strategic Partnerships
Identify relevant cultural voices, emerging talents, KOLs, celebrities and creative partners who embody your brand values and resonate with local audiences.
Influence Strategy & Creative Guidelines
Develop culturally relevant collaboration concepts and strategic guidelines to inspire authentic storytelling and meaningful consumer engagement.
Brand Experiences & VIP Engagement
Explore exclusive events, immersive experiences and cultural activations that strengthen emotional connections with local consumers.