RED, the Chinese content-sharing platform with over 100 million Active Daily Users (ADU), has long been a fertile ground for media creation and brand promotion. As to E-commerce, RED had only been exploring it on a limited scale. However, in 2022, RED accelerated the integration...
During July and August, high school seniors have a celebratory time for their appearance improvement. This vacation frees them from the pressures of age and school, making it prime time to undergo light medical beauty treatments and post-operative restorations. Adolescent endocrine imbalance and irregular living...
Livestreaming in China is undergoing a transformation from ‘fast and loud’ to ‘slow and elegant’. After dominating the streaming style for years, the consumers now start to get tired of this raucous hard-selling style, and show preference for the opposite way, which is perceived as...
618 is China’s second-largest online shopping festival running from late May until mid-June. As the first edition after the lifting of the pandemic, this year’s 618 has stirred fierce competition among the Chinese E-giants like T-MALL and Douyin, and the market tried to find the...
Recently, a ‘Farming Themed’ reality TV show produced by IQIYI launched in February 2023, has taken the internet by surprise: it sends 10 Gen Z male idols to farm in Hangzhou for 190 days. Their life at farmland was also streamed online four times a...
After having established their presence in the eye and lip categories, the C-Beauty brands are now marching into the base make-up segment. This move poses a challenge to the dominant international brands known for their unparalleled research and development (R&D) capabilities. For the emerging C-Beauty, it...
Best practice focus: Loewe @ Shanghai Strawberry Music Festival During the 2023 May Day holiday, from 30th April to 2nd May, Loewe surprisingly popped up at Shanghai Strawberry Music Festival with an eye-catching bamboo weaving castle to showcase its 2023 summer collection Paula's Ibiza. Photo: LOEWE Weibo...
After three years of strict Covid control in China, the FW23 Menswear Paris fashion week has finally witnessed an official return of Chinese fashion insiders and influencers. Brands such as Fengchen Wang, Sankuanz, Sean Suen, Ximon Lee, and Ziggy Chen were featured on the Men FW23...
After many years of popularity in the western world, Chinese guasha therapy is regaining attention in its own country, adopted by the trendy, self-conscious and mindful Chinese young women. For a long time, Chinese traditional therapy and spiritual healing used to be regarded as outdated and...
The three years of strict Covid control is over, but Chinese consumers' lifestyle has been fundamentally impacted. 2022 has seen a boom in mindfulness, a sense of well-being, and slow-life aspirations. This trend will continue to evolve in 2023 with a growing favor for local...
Starting on 8 Jan 2023, after the step out of the zero-Covid policy, China finally reopened its borders, allowing international travels, but in a new complex sanitary context. For visitors to China, a negative 48h PCR test is required without any quarantine. International travel and...
These past years we assisted to an explosion of C-Beauty brands on the hyper dynamic Chinese beauty market, supported by the Chinese consumer's strong patriotic feeling and willingness to turn to 'proudly created and made in China' products. But to survive in the fierce China’s beauty...
Crossover between art and beauty is quite common and trendy. With the Chinese contemporary art market continues booming, more and more foreign brands start to collaborate with local Chinese artists. As a Parisian clean and niche beauty brand, La Bouche Rouge is entering the Chinese market...
COVID-19 accelerated the shift of some customer lifestyles, leading them to favor simpler and nature-connected lives while challenging the economic and societal principles of modern society in the process. In China, this phenomenon has impacted the new generations as well, and is implying changes to a...
Recently, more and more young people start to post fish related content on social media. Among them, “how to raise a pet fish” has become one of the hottest topics. Raising pet fishes – an old hobby used to be exclusive to the elder generation,...