The three years of strict Covid control is over, but Chinese consumers' lifestyle has been fundamentally impacted. 2022 has seen a boom in mindfulness, a sense of well-being, and slow-life aspirations. This trend will continue to evolve in 2023 with a growing favor for local...
Starting on 8 Jan 2023, after the step out of the zero-Covid policy, China finally reopened its borders, allowing international travels, but in a new complex sanitary context. For visitors to China, a negative 48h PCR test is required without any quarantine. International travel and...
These past years we assisted to an explosion of C-Beauty brands on the hyper dynamic Chinese beauty market, supported by the Chinese consumer's strong patriotic feeling and willingness to turn to 'proudly created and made in China' products. But to survive in the fierce China’s beauty...
Crossover between art and beauty is quite common and trendy. With the Chinese contemporary art market continues booming, more and more foreign brands start to collaborate with local Chinese artists. As a Parisian clean and niche beauty brand, La Bouche Rouge is entering the Chinese market...
COVID-19 accelerated the shift of some customer lifestyles, leading them to favor simpler and nature-connected lives while challenging the economic and societal principles of modern society in the process. In China, this phenomenon has impacted the new generations as well, and is implying changes to a...
Recently, more and more young people start to post fish related content on social media. Among them, “how to raise a pet fish” has become one of the hottest topics. Raising pet fishes – an old hobby used to be exclusive to the elder generation,...
At the end of July, Alibaba kicked off the 5th edition of its Taobao Maker Festival, a special event dedicated in the celebration of Chinese youth creative talents. The event mixes a series of online activations with an offline month-long truck tour. On the online event,...
Recently, street stalls are reviving in China and are becoming a hot topic on Chinese social medias. Since the outbreak of Covid-19, companies suffered great losses and the number of jobless people increased. With the intention to promote economic recovery, Chinese government re-legalized street stall business...
The extended shutdown caused by the COVID 19 encouraged many Chinese consumers to rethink their home environment. With the increasing number of young people working from home, their needs for good quality and well-designed home products are on the rise. They realize the importance of having...
Because of the Covid-19 and other natural disasters that have spread all over the World at the beginning of 2020, Chinese consumers are more aware that sustainable shopping and green lifestyle are good for the planet. Earth Day, as the first environmental protection festival in the...