COVID-19 accelerated the shift of some customer lifestyles, leading them to favor simpler and nature-connected lives while challenging the economic and societal principles of modern society in the process. In China, this phenomenon has impacted the new generations as well, and is implying changes to a...
At the end of July, Alibaba kicked off the 5th edition of its Taobao Maker Festival, a special event dedicated in the celebration of Chinese youth creative talents. The event mixes a series of online activations with an offline month-long truck tour. On the online event,...
Recently, street stalls are reviving in China and are becoming a hot topic on Chinese social medias. Since the outbreak of Covid-19, companies suffered great losses and the number of jobless people increased. With the intention to promote economic recovery, Chinese government re-legalized street stall business...
The extended shutdown caused by the COVID 19 encouraged many Chinese consumers to rethink their home environment. With the increasing number of young people working from home, their needs for good quality and well-designed home products are on the rise. They realize the importance of having...
Because of the Covid-19 and other natural disasters that have spread all over the World at the beginning of 2020, Chinese consumers are more aware that sustainable shopping and green lifestyle are good for the planet. Earth Day, as the first environmental protection festival in the...
During strict confinement periods, livestream appears like a salvation tool for social interaction (sport classes, music concert, DIY ideas...
Lanvin has taken its digital strategy to the next level by working with a slew of Chinese digital platforms: the luxury e-tailer SECCO , the video platforms Yizhibo (livestream app belong to Weibo) and iQiyi to build a cloud-based (online) runway to seduce mobile-addicted and...
For the Autumn/Winter 2020 collection, in the context of a confined China, Dior leveraged the power of Chinese ambassadors to increase the attention on their "live" runway on the Chinese influential platform: Weibo. After the livestream show that took place on February 25th, Dior tagged their...
Chinese digital based makeup brand @Perfect Diary launched a doggy eye palette collaborated with livestreamer @Austin Li’s dog called "Never". Rare animal endorsement beauty product coupled with the influencing power of Austin Li (21M Taobao live followers), the "doggy eye palette" gained great success. @Austin Li's pet...
Chinese technology & Internet companies are no longer playing the role of local partners offering data, analysis and technical support. Now they are pushing forward their expertise and services offer to develop inspiring contents and create cool cross-over collaborations; helping brands to attract young generation...