13 May Home interior trend accelerated by Covid 19
The extended shutdown caused by the COVID 19 encouraged many Chinese consumers to rethink their home environment. With the increasing number of young people working from home, their needs for good quality and well-designed home products are on the rise.
They realize the importance of having a warm and comfortable living space after the long confinement. The epidemic made them desire to invest more money on the furniture and home decoration, boosting online home furnishing shopping and offline inspiring store experience. Covid 19 epidemic has accelerated the transformation of home furnishing industry and pushed this traditional industry to embrace digitalization.
image: user generated home office during the confinement
“Tangping” is Alibaba’s new lifestyle app launched in the end of 2019 that combines home and interior design with social functions. It is called the “Little Red Book” of the home furnishing industry. Consumers can share generated contents of their home space, travel, airbnb experience, store tour, food and pets. “Tangping” provides a design eco-system for consumers and interior designers, and offers a home scenario-based shopping guide platform.
image： Tangping app
On April 20th, “Tang Ping” opened a new retail multibrands store in Hangzhou with the high-end home brand Derlook. The store covers an area of 8,000 sqm and is divided into furniture hall, decoration hall, house customization and coffee shop.
Major interior styles: Scandinavian, Italian, natural wood, modern, premium luxury, children’s room
For more fresh insights about home interior insights in China, please contact @The Chinese Pulse for “China Trend Editions April – May 2020 Issue“.