IKEA is becoming cheaper and is determined to let it know in a loud and witty way. Under the shift to cautious spending, IKEA keeps adjusting its price to be more affordable and tries to play up to the increasingly frugal folks, including new graduates, young...
Recently, a ‘Farming Themed’ reality TV show produced by IQIYI launched in February 2023, has taken the internet by surprise: it sends 10 Gen Z male idols to farm in Hangzhou for 190 days. Their life at farmland was also streamed online four times a...
After having established their presence in the eye and lip categories, the C-Beauty brands are now marching into the base make-up segment. This move poses a challenge to the dominant international brands known for their unparalleled research and development (R&D) capabilities. For the emerging C-Beauty, it...
Best practice focus: Loewe @ Shanghai Strawberry Music Festival During the 2023 May Day holiday, from 30th April to 2nd May, Loewe surprisingly popped up at Shanghai Strawberry Music Festival with an eye-catching bamboo weaving castle to showcase its 2023 summer collection Paula's Ibiza. Photo: LOEWE Weibo...
After three years of strict Covid control in China, the FW23 Menswear Paris fashion week has finally witnessed an official return of Chinese fashion insiders and influencers. Brands such as Fengchen Wang, Sankuanz, Sean Suen, Ximon Lee, and Ziggy Chen were featured on the Men FW23...
These past years we assisted to an explosion of C-Beauty brands on the hyper dynamic Chinese beauty market, supported by the Chinese consumer's strong patriotic feeling and willingness to turn to 'proudly created and made in China' products. But to survive in the fierce China’s beauty...
H&M announced its fashion designer collaboration with Angel Chen in July 2019, which marks the first time H&M working with Chinese talent and is bringing localized capsule collection to young and trendy consumers. Angel Chen, pioneer indie-designer Angel Chen is part of a new wave of young...
Booming virtual avatar and bloggers in China Zepeto, a South Korean social networking app that allows users to build their 3D avatar, had caused a huge sensation and downloads in China in the end of 2018. The hashtag #zepeto# reached 140M views on Weibo. China's restless and...
With the rise of local technology development, many China’s tech giants have grown into some of the world’s biggest & innovative companies. Huawei, as the pioneer of 5G technology and smart phone development, chose to collaborate with contemporary fashion and lifestyle brands to satisfy the...
In 2017, Heytea (喜茶), the new Chinese contemporary tea concept brand became a real buzz among Chinese millennials. Their creative, gorgeous and well designed beverages as well as their mingle area in their tea shop created a big hit on social medias. Indeed, Heytea shops...
“Producer 101"（创造101) is the latest online reality TV show that makes a mega hit in China. The TV show is answering the request of Chinese millennials to see more local "idols" bloom in China. The concept comes from South Korea and consists on having 101 trainees (=participants),...
Gaojilian (高级脸): literally translated in english as “noble face", signifies a new ideal beauty concept among Chinese millennials. The young Chinese generation, in their pursuit of beauty, are starting to possess independent aesthetic tastes, to challenge the historic beauty codes and becoming more and more critical...
Baixiju is the artistic and experimental label created by the Chinese brand Mukzin. To introduce its new collection, Baixiju developed an interactive concept that transported the audience into an imaginary journey. The concept, called the " The Dragon Station" was mixing Chinese heritage inspired by the Dragon...
A new shopping destination for Shanghainese shoppers willing to discover smaller fashion labels opened inside Réel department store on Nanjing Lu in Shanghai, as a good illustration of Chinese fashion consumption fast evolution. Already having a nice café and a design bookstore frequented by contemporary chinese...