3 Livestream best practices in a confined China
During strict confinement periods, livestream appears like a salvation tool for social interaction (sport classes, music concert, DIY ideas...
26 March, 2020
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During strict confinement periods, livestream appears like a salvation tool for social interaction (sport classes, music concert, DIY ideas...
Lanvin has taken its digital strategy to the next level by working with a slew of Chinese digital platforms: the luxury e-tailer SECCO , the video platforms Yizhibo (livestream app belong to Weibo) and iQiyi to build a cloud-based (online) runway to seduce mobile-addicted and...
For the Autumn/Winter 2020 collection, in the context of a confined China, Dior leveraged the power of Chinese ambassadors to increase the attention on their "live" runway on the Chinese influential platform: Weibo. After the livestream show that took place on February 25th, Dior tagged their...
Chinese technology & Internet companies are no longer playing the role of local partners offering data, analysis and technical support. Now they are pushing forward their expertise and services offer to develop inspiring contents and create cool cross-over collaborations; helping brands to attract young generation...
"Curetail" means curation for retail or curated retail and tends to become the new retail norm in China. It actually transforms curation into a new retail power and creates emotional shopping environment with storytelling for the new consumer communities. SKP-S is one of the latest malls that just...
Referred to in China as Zhongqiujie (中秋节), the Mid-Autumn Festival is one of the largest festivals in Mainland China and East Asia celebrating the harvest and reunion, it can be interpreted as Chinese "Thanks Giving" . Almost all Chinese festivals have an emphasis on food,...
Chanel is holding its “Mademoiselle Privé” in Shanghai Westbund exhibition, it started on April 20th 2019 and will end the 2nd June. The exhibition showed the history, image and aesthetic of this iconic luxury brand by offering visitors an immersive discovery of its design process...
With the rise of local technology development, many China’s tech giants have grown into some of the world’s biggest & innovative companies. Huawei, as the pioneer of 5G technology and smart phone development, chose to collaborate with contemporary fashion and lifestyle brands to satisfy the...
“Qixi (七夕)” Festival，which also known as the China’s traditional Valentine’s Day, was on August 17 this year. Many luxury beauty brands have launched a variety of innovative campaigns and prepared their limited gifts set dedicated to exclusively to the Chinese market. Here are the selection...
Retail in China has taken a step further into experiential retail and retailtainment. New innovative shops in China are not only offering products to be bought but are also giving consumers a totally immersive entertainment experience driven by uses of new technology and the integration of online and offline campaigns. Although e-commerce...
1. A battlefield more and more crowded After having achieved 38 billion dollars turnover this year, the single day's shopping festival has accomplished another breakthrough. Indeed, Alibaba and JD.com have both declared that they have made a better numbre than last year, but actually the two of...
It's been more than 2 months that Chanel had annonced their runway show in Chengdu. On the 7th November, the show has taken place at Dongjiao Jiyi (Chengdu Eastern Memory). It's not a new thing for luxury brands to bring their show to China, but...
This fall/winter, numbers of fashion brands have decided to add a young Chinese face on their newest campaigns, which showcases the increasing importance of Chinese millennials consumers. Here is a selection by The Chinese Pulse: Coach 1941 Fall 2017 He Cong, Chinese model, 22 yo -------------------------- Diesel For Chris Lee Go with the...
On the 12th of June, Lancôme have launched an online event on Weibo with the tag #You can lose everything but your makeup#for its new product the Matte Shaker Liquid Lipstick . 20 KOLs ,including Chinese actresses and bloggers, have been invited by Lancôme to participate...
A new shopping destination for Shanghainese shoppers willing to discover smaller fashion labels opened inside Réel department store on Nanjing Lu in Shanghai, as a good illustration of Chinese fashion consumption fast evolution. Already having a nice café and a design bookstore frequented by contemporary chinese...