"Curetail" means curation for retail or curated retail and tends to become the new retail norm in China. It actually transforms curation into a new retail power and creates emotional shopping environment with storytelling for the new consumer communities. SKP-S is one of the latest malls that just...
Referred to in China as Zhongqiujie (中秋节), the Mid-Autumn Festival is one of the largest festivals in Mainland China and East Asia celebrating the harvest and reunion, it can be interpreted as Chinese "Thanks Giving" . Almost all Chinese festivals have an emphasis on food,...
H&M announced its fashion designer collaboration with Angel Chen in July 2019, which marks the first time H&M working with Chinese talent and is bringing localized capsule collection to young and trendy consumers. Angel Chen, pioneer indie-designer Angel Chen is part of a new wave of young...
Booming virtual avatar and bloggers in China Zepeto, a South Korean social networking app that allows users to build their 3D avatar, had caused a huge sensation and downloads in China in the end of 2018. The hashtag #zepeto# reached 140M views on Weibo. China's restless and...
With the rise of local technology development, many China’s tech giants have grown into some of the world’s biggest & innovative companies. Huawei, as the pioneer of 5G technology and smart phone development, chose to collaborate with contemporary fashion and lifestyle brands to satisfy the...
On April 8, 2019 A/W Shanghai Fashion Week ended up its 13 days official calendar with more than 110 brands’ presentations, B2B fairs and tradeshows and many exciting and experiential events.The Chinese Pulse is releasing an exclusive Shanghai Fashion Week trend report analysing the key...
March 4th 2019, the 5th Tmall Beauty Awards was held in Shanghai. It is Tmall's mega beauty annual event, which is also known as the “Oscar in Chinese beauty industry”. This e-commerce platform owned by Alibaba Group valorizes awards for both international and domestic beauty...
On February 26th, Starbucks’s new limited edition “Cat Paw Cup” rapidly grabbed the headlines of China’s major social medias and created a huge buzz. What is so special about it: it is a double-layer glass cup with an interior shaped like a cat's paw! Indeed,...
This summer a new TV series about China fashion heritage and costume became the new TV series to watch and created a big buzz on the Chinese social networks. This 70-episodes of the TV drama series called《Story of Yanxi Palace》broke in a single-day the online...
Recently, many Chinese young people complained that the queue outside the fast fashion brands’ fitting room is becoming longer and longer. They are wondering why some girls are spending half an hour inside just to try clothes. Actually, those girls are the “fitting room bloggers”,...
In 2017, Heytea (喜茶), the new Chinese contemporary tea concept brand became a real buzz among Chinese millennials. Their creative, gorgeous and well designed beverages as well as their mingle area in their tea shop created a big hit on social medias. Indeed, Heytea shops...
“Producer 101"（创造101) is the latest online reality TV show that makes a mega hit in China. The TV show is answering the request of Chinese millennials to see more local "idols" bloom in China. The concept comes from South Korea and consists on having 101 trainees (=participants),...
Chinese young generations are digital natives and are addicted to their smartphones (living behind laptops and tablets). Smartphones are fully integrated to their lifestyles : used as a wallet, to work, to exchange with personal network, to manage bills etc...
In China today, a new generation of masculine idols is coming up, who is qualified by their massive millennials audience, by the popular expression of "little fresh meat"(小鲜肉 xiao xian rou). Belonging to the post 95's generation and perceived as particularly handsome by Chinese girls...
The exhibition "Parfums de Chine : The culture of incense in Imperial times" at the Cernuschi Museum in Paris, France, offers its guests the possibility to discover one facet of Chinese rich culture. The exhibition touches the senses by exploring the art of incense and...