IKEA is becoming cheaper and is determined to let it know in a loud and witty way. Under the shift to cautious spending, IKEA keeps adjusting its price to be more affordable and tries to play up to the increasingly frugal folks, including new graduates, young...

Post 90s and millennials are  increasingly going to Zenthusiasm trips to temporarily escape from the city life. They visit isolated ancient temples and live a minimalist but expanse-free life there for 5 days to even months, profoundly exploring the healing power of traditional Buddhist culture. On...

Chinese people are undergoing a mindset change for a more down to earth and experience-oriented lifestyle, and farmer markets, once seen as the least attractive to the young generations, have now become the new destinations for explorations. First of all, compared with the old impression of...

The party game is going viral in China, it is a social gaming platform that features mini games that are easy  to play and accessible for all ages. They set up a joyful social setting to bring family and friends together. @Eggy Party produced by...

During the 2024 Spring Festival season, YOLO 热辣滚烫 (literal meaning: burning hot), the Chinese comedian film talking about female transformation and development, ignited the beginning of 2024. The film is written, directed, and starred by Jia Ling, who was first recognized as a comedian, but now...

Remake fashion, referring to the re-creation of vintage or unwanted clothes, is a very distinctive and self-customized fashion style that becomes increasingly trendy among the fashionable youth. They have started to shift their mere pursuits for big-name, brand-new items to remake creations. The Chinese youngsters become...

In 2023, C-beauty brands were actively creating mini-drama content. Despite the overall downturn in the Chinese beauty market, these brands demonstrated remarkable performance in terms of both exposure and sales. Indeed the boom of mini dramas exploded and became an opportunity and an inspiration for local...

Climbing volcanoes in Indonesia to watch the sunrise, flying to Kenya to record the animal migrations, going underground to find the glass river in the cave…People are less engaged in checklist-style travel, but more craving for the wildness expeditions to reconnect with nature. They enjoy...

During this 2023 summer, the Chinese entertainment industry put the highlight on the silver generation, encouraging and valorizing elderly celebrities to go under the spotlight.  Trendy Silver Entertainment Celebrities on Chinese Screen This trend was leaded by the TV show ‘Call Me by Fire' Season 3...