At the end of July, Alibaba kicked off the 5th edition of its Taobao Maker Festival, a special event dedicated in the celebration of Chinese youth creative talents. The event mixes a series of online activations with an offline month-long truck tour. On the online event,...

Because of the Covid-19 and other natural disasters that have spread all over the World at the beginning of 2020, Chinese consumers are more aware that sustainable shopping and green lifestyle are good for the planet. Earth Day, as the first environmental protection festival in the...

Lanvin has taken its digital strategy to the next level by working with a slew of Chinese digital platforms: the luxury e-tailer SECCO , the video platforms Yizhibo (livestream app belong to Weibo) and iQiyi to build a cloud-based (online) runway to seduce mobile-addicted and...

Chinese digital based makeup brand @Perfect Diary launched a doggy eye palette collaborated with livestreamer @Austin Li’s dog called "Never".  Rare animal endorsement beauty product coupled with the influencing power of Austin Li (21M Taobao live followers), the "doggy eye palette" gained great success. @Austin Li's pet...

December is an important holiday season for beauty brands to introduce their Christmas and New Year limited editions. As the influence of International festivals in China continue to rise, C-beauty brands are starting to compete with global beauty giants with innovative product offer during the...

Referred to in China as Zhongqiujie (中秋节), the Mid-Autumn Festival is one of the largest festivals in Mainland China and East Asia celebrating the harvest and reunion, it can be interpreted as Chinese "Thanks Giving" . Almost all Chinese festivals have an emphasis on food,...

H&M announced its fashion designer collaboration with Angel Chen in July 2019, which marks the first time H&M working with Chinese talent and is bringing localized capsule collection to young and trendy consumers. Angel Chen, pioneer indie-designer Angel Chen is part of a new wave of young...

During the latest Shanghai Fashion Week held in April, Fondazione Pitti Immagine Discovery announced a special project called "GUEST NATION CHINA". The aim is to collaborate with Shanghai Fashion Week and bring talented Chinese designers to present their work in PITTI UOMO, the world most...

Booming virtual avatar and bloggers in China Zepeto, a South Korean social networking app that allows users to build their 3D avatar, had caused a huge sensation and downloads in China in the end of 2018. The hashtag #zepeto# reached 140M views on Weibo. China's restless and...