Chinese New Year represents a perfect opportunity to engage with consumers in China and deepen emotional and cultural connections. Douyin, as one of the leading domestic social media platforms with more than 766M MAU (Nov 2024), emerged as the main battleground for brands to compete...

Korean contemporary society and mass media have consistently promoted dieting and weight loss as a prevailing trend, framing extreme thinness as the ultimate beauty ideal. This standard requires Korean women to have fair and translucent skin, a youthful and cute appearance, and an extremely thin,...

China's DeepSeek Changes AI for the Future Recently, DeepSeek, the Chinese emerging AI company, has attracted widespread attention worldwide. Picture @DEEPSEEK On January 20, DeepSeek launched the R1 model, which achieved similar performance to Open AI’s GPT-o1 with a tenth of its cost. A week later, it quickly...