These past years we assisted to an explosion of C-Beauty brands on the hyper dynamic Chinese beauty market, supported by the Chinese consumer's strong patriotic feeling and willingness to turn to 'proudly created and made in China' products. But to survive in the fierce China’s beauty...

COVID-19 accelerated the shift of some customer lifestyles, leading them to favor simpler and nature-connected lives while challenging the economic and societal principles of modern society in the process. In China, this phenomenon has impacted the new generations as well, and is implying changes to a...

Chinese digital based makeup brand @Perfect Diary launched a doggy eye palette collaborated with livestreamer @Austin Li’s dog called "Never".  Rare animal endorsement beauty product coupled with the influencing power of Austin Li (21M Taobao live followers), the "doggy eye palette" gained great success. @Austin Li's pet...

December is an important holiday season for beauty brands to introduce their Christmas and New Year limited editions. As the influence of International festivals in China continue to rise, C-beauty brands are starting to compete with global beauty giants with innovative product offer during the...

"Curetail" means curation for retail or curated retail and tends to become the new retail norm in China. It actually transforms curation into a new retail power and creates emotional shopping environment with storytelling for the new consumer communities. SKP-S is one of the latest malls that just...

Booming virtual avatar and bloggers in China Zepeto, a South Korean social networking app that allows users to build their 3D avatar, had caused a huge sensation and downloads in China in the end of 2018. The hashtag #zepeto# reached 140M views on Weibo. China's restless and...