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Make-up is an essential part to express a fashion designer / brand collection, defining the mood, the sensibility and expressing the messages of the looks. The upcoming make-up trend this season observed in major international Fashion Shows as well as in Chinese fashion shows is to...

Chinese young generations are digital natives and are addicted to their smartphones (living behind laptops and tablets). Smartphones are fully integrated to their lifestyles : used as a wallet, to work, to exchange with personal network, to manage bills etc...

In China today, a new generation of masculine idols is coming up, who is qualified by their massive millennials audience,  by the popular expression of "little fresh meat"(小鲜肉 xiao xian rou). Belonging to the post 95's generation and perceived as particularly handsome by Chinese girls...