24 Jul LOW-ENERGY OUTFIT: The Rise of Dressing (Almost) Without Trying

Getting dressed is exhausting and this summer, Chinese consumers are saying so out loud. “Low-Energy Outfit” (低能量穿搭) has become one of the season’s fastest-growing fashion trends, prioritizing comfort and ease over elaborate styling.

Low-energy as a business signal, not a phase

The trend reflects a broader cultural shift toward reducing daily friction, echoing the same “healthy pleasure” logic reshaping wellness and F&B. On RedNote, #低能量穿搭 has exceeded 820 million views, and in June, search interest rose 189% month-on-month, placing it in Xiaohongshu’s top 15 fashion search rankings (Sina Fashion).

Decoding the trend: what’s driving it

1.Origin — sparked by RedNote creator @陶阿狗君, whose relaxed, soft-minimalist styling set the tone.

2. Amplification — emerging brands like TTDP and Mito_de_Dar responded with relaxed trousers, knitted skirts and Lyocell tops.

3. The look — oversized silhouettes, muted palettes, loose fits, zero-effort styling.

Key takeaway for brands

Comfort is no longer the opposite of style ,  it’s becoming the statement itself. Brands that design for ease, not just aesthetics, are positioned to ride this shift.

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