Getting dressed is exhausting and this summer, Chinese consumers are saying so out loud. "Low-Energy Outfit" (低能量穿搭) has become one of the season's fastest-growing fashion trends, prioritizing comfort and ease over elaborate styling. Low-energy as a business signal, not a phase The trend reflects a broader cultural...
In June 2026, actor and singer Ouyang Nana marked her birthday not with a gala, but with a working farm outside Shanghai, and unintentionally launched one of the summer's biggest lifestyle trends. Farm-core as a business signal, not a backdrop The party : a custom farm market,...
This summer, China's F&B sector isn't just innovating on product , it's innovating on flavour, format and occasion. Gelato has become the season's clearest signal: a category once confined to dessert shops is now reshaping how tea, dairy and snack brands compete for attention. Gelato as a...