From phone cases and beauty products to drink cups, rhinestones and colourful gem stickers are adding sparkle to everyday objects.This practice, known as Be dazzling, connects with South Korea’s established culture of “꾸미기” (decorating and personalising), allowing consumers to express their taste and individuality through...
South Korean skincare brand Biodance partnered with Korean cinema chain CGV for an activation around The Odyssey, bringing a daily beauty ritual into the cinema. Attendees received the brand’s signature Bio-Collagen Real Deep Mask, a collagen hydrogel mask whose extended wear time offered a playful...
On 4 September 2026, South Korean fashion label GREEDILOUS presented its Spring/Summer 2027 collection, The Little Prince: Asteroid G-78, at Lotte World Tower. Designer Park Youn-hee collaborated with adidas, robotics company Robotis and the Lotte Kids Orchestra, bringing a humanoid robot dressed in the brand’s...