The party game is going viral in China, it is a social gaming platform that features mini games that are easy  to play and accessible for all ages. They set up a joyful social setting to bring family and friends together. @Eggy Party produced by...

During the 2024 Spring Festival season, YOLO 热辣滚烫 (literal meaning: burning hot), the Chinese comedian film talking about female transformation and development, ignited the beginning of 2024. The film is written, directed, and starred by Jia Ling, who was first recognized as a comedian, but now...

Remake fashion, referring to the re-creation of vintage or unwanted clothes, is a very distinctive and self-customized fashion style that becomes increasingly trendy among the fashionable youth. They have started to shift their mere pursuits for big-name, brand-new items to remake creations. The Chinese youngsters become...

In 2023, C-beauty brands were actively creating mini-drama content. Despite the overall downturn in the Chinese beauty market, these brands demonstrated remarkable performance in terms of both exposure and sales. Indeed the boom of mini dramas exploded and became an opportunity and an inspiration for local...

Climbing volcanoes in Indonesia to watch the sunrise, flying to Kenya to record the animal migrations, going underground to find the glass river in the cave…People are less engaged in checklist-style travel, but more craving for the wildness expeditions to reconnect with nature. They enjoy...

During this 2023 summer, the Chinese entertainment industry put the highlight on the silver generation, encouraging and valorizing elderly celebrities to go under the spotlight.  Trendy Silver Entertainment Celebrities on Chinese Screen This trend was leaded by the TV show ‘Call Me by Fire' Season 3...

RED, the Chinese content-sharing platform with over 100 million Active Daily Users (ADU), has long been a fertile ground for media creation and brand promotion. As to E-commerce, RED had only been exploring it on a limited scale. However, in 2022, RED accelerated the integration...

Livestreaming in China is undergoing a transformation from ‘fast and loud’ to ‘slow and elegant’. After dominating the streaming style for years, the consumers now start to get tired of this raucous hard-selling style, and show preference for the opposite way, which is perceived as...

618 is China’s second-largest online shopping festival running from late May until mid-June. As the first edition after the lifting of the pandemic, this year’s 618 has stirred fierce competition among the Chinese E-giants like T-MALL and Douyin, and the market tried to find the...