After many years of popularity in the western world, Chinese guasha therapy is regaining attention in its own country, adopted by the trendy, self-conscious and mindful Chinese young women. For a long time, Chinese traditional therapy and spiritual healing used to be regarded as outdated and...
The three years of strict Covid control is over, but Chinese consumers' lifestyle has been fundamentally impacted. 2022 has seen a boom in mindfulness, a sense of well-being, and slow-life aspirations. This trend will continue to evolve in 2023 with a growing favor for local...
Starting on 8 Jan 2023, after the step out of the zero-Covid policy, China finally reopened its borders, allowing international travels, but in a new complex sanitary context. For visitors to China, a negative 48h PCR test is required without any quarantine. International travel and...
In 2017, Heytea (喜茶), the new Chinese contemporary tea concept brand became a real buzz among Chinese millennials. Their creative, gorgeous and well designed beverages as well as their mingle area in their tea shop created a big hit on social medias. Indeed, Heytea shops...
“Producer 101"（创造101) is the latest online reality TV show that makes a mega hit in China. The TV show is answering the request of Chinese millennials to see more local "idols" bloom in China. The concept comes from South Korea and consists on having 101 trainees (=participants),...
Baixiju is the artistic and experimental label created by the Chinese brand Mukzin. To introduce its new collection, Baixiju developed an interactive concept that transported the audience into an imaginary journey. The concept, called the " The Dragon Station" was mixing Chinese heritage inspired by the Dragon...
In recent months, interest in traditional Chinese culture has surged among Chinese millennials. It’s a trend that has impacted their daily lifestyles, creative expression, and consumption behavior. With no memories of the anti-intellectual Cultural Revolution, Chinese Millennials have a voracious appetite for knowledge and discovery. And they are searching for more...
佛系 'fo xi' y “Buddha-like” recently became the new buzz word for the post-90s youngsters on Chinese social medias. This new trendy word express keeping a casual and calm mindset towards life and career. It first came out from an article published on WeChat on 11th December...
It's been more than 2 months that Chanel had annonced their runway show in Chengdu. On the 7th November, the show has taken place at Dongjiao Jiyi (Chengdu Eastern Memory). It's not a new thing for luxury brands to bring their show to China, but...
Algorithm, which opened on September 2016, is a concept store founded in Beijing by 4 young Chinese who used to work in fashion and restaurant business. On April 2017, The Chinese Pulse has visited this beautiful place and made a video interview with Cao Shuai, one...
With Victoria’s Secret set to launch its next fashion show in Shanghai in November, the American giant of intimate apparel is creating loads of buzz and taking advantage of the Chinese lingerie market’s rapid rise (in 2016, it saw a 20-percent increase year over year)...
On the 12th of June, Lancôme have launched an online event on Weibo with the tag #You can lose everything but your makeup#for its new product the Matte Shaker Liquid Lipstick . 20 KOLs ,including Chinese actresses and bloggers, have been invited by Lancôme to participate...