佛系 'fo xi' y “Buddha-like” recently became the new buzz word for the post-90s youngsters on Chinese social medias. This new trendy word express keeping a casual and calm mindset towards life and career. It first came out from an article published on WeChat on 11th December...
L'Occitane explored the "retailtainment" trend to improve its brand experience in China by opening their world's first L'Occitane flagship store with a beautiful Café at Nanjing Deji Plaza that had created a large amount of buzz into social media and success for the brand. With the...
Retail in China has taken a step further into experiential retail and retailtainment. New innovative shops in China are not only offering products to be bought but are also giving consumers a totally immersive entertainment experience driven by uses of new technology and the integration of online and offline campaigns. Although e-commerce...
For a long time, Chinese women turned to very specific product codes for their lingerie: super-padded bras with big laces and heavy details only sold by Chinese or Asian traditional lingerie brands like Aimer or Gujin. This made the market quite complicated and almost nonexistent...
Algorithm, which opened on September 2016, is a concept store founded in Beijing by 4 young Chinese who used to work in fashion and restaurant business. On April 2017, The Chinese Pulse has visited this beautiful place and made a video interview with Cao Shuai, one...
Until now, Chinese hip-hop has never been a mainstream movement in China youth culture, probably due to the huge gap existing between the “reserved” Chinese culture and the ostentatious hip-hop culture. But recently, the TV Show The Rap of China , broadcasted on iQiyi (one of the...
Shopping in Paris is an absolute “must” for tourists, and Chinese millennials are no exception. Paris and its French savoir faire offer a wide range of brands and products that are seen as exotic and seduce the millions who visit the French capital every year. But this upcoming generation...
On the 12th of June, Lancôme have launched an online event on Weibo with the tag #You can lose everything but your makeup#for its new product the Matte Shaker Liquid Lipstick . 20 KOLs ,including Chinese actresses and bloggers, have been invited by Lancôme to participate...
Paris is no doubt a dream destination for many affluent Chinese shoppers for its historic connection to the iconic luxury fashion houses. But there is a new kind of overseas shopper emerging in The City of Lights, and they are beginning to stray from the famous...
A new shopping destination for Shanghainese shoppers willing to discover smaller fashion labels opened inside Réel department store on Nanjing Lu in Shanghai, as a good illustration of Chinese fashion consumption fast evolution. Already having a nice café and a design bookstore frequented by contemporary chinese...
Gentle Monster wears well his name…it is indeed a monster of a concept store and a pretty good one! After visiting many concept stores in Seoul, each one quite surprising and with strong identity (compare to the ones in Europe), we visited Gentle Monster Flagship store. We...
During Shanghai Fashion Week FW17, The Chinese Pulse took a look of what was happening at Labelhood. But first what is the buzz all around Labelhood this season? During the past seasons, Labelhood developed recognition; created by the founder of Dong Liang,. Dong Liang is a famous...
Totem collective a Swedish Chinese accessory brand commissioned the talented photographer Ren Hang to shoot their first product the Tote 01. It resulted with a photo book called « BAO ». «Bao» means bag in Chinese. The photo series was showcase during the fashion week in Paris in...
Collectives of urban explorers are taking back the power over gigantic cities of China. A bunch of adventurers are climbing Chinese tallest buildings and sharing a new kind of pictures on the social medias : posing freely on the top of the highest skyscrapers.Is it...