11 Feb SUPERFOOD FOR 3 HOT HEALTH CONCERNS

If the concept of “Superfood” originated in Western countries, it has been rising in China over the past months as a trendy wellness solution to deal with specific health or beauty concerns.

On Chinese social media, the topic of “superfood” is buzzing. On Xiaohongshu, #Superfood has 400M readings and 1M discussions.

Many local superfood brands and novel products have emerged in the market to meet a growing demand for high-nutrition food, and oriental herbal ingredients contributing to overall health & wellness.

Here are 3 emerging and popular superfoods to decode the three major health concerns of Chinese people today.

1.Reduce stress by lowering cortisol with Cinnamon Powder and Apple Cider Vinegar

Cortisol is a stress hormone. When the body is under stress, its level will increase, which may lead to anxiety, depression, obesity, decreased immunity.

Chinese consumers are keen to achieve weight loss by reducing cortisol.

Cinnamon Powder’s certain compounds may help inhibit the rise of cortisol. Its polyphenols and flavonoids, which can help the body fight free radical damage and reduce oxidative stress. Popular product: @Soileta Ceylon Cinnamon.

Apple cider vinegar has a variety of indirect mechanisms to reduce cortisol, such as slowing down the absorption of sugar to regulate blood sugar, achieve antioxidant effects with polyphenols and vitamin C, promote digestion and regulate intestinal flora. Popular product: @AVOPCOS Cinnamon Apple Cider Vinegar.

Picture from left to right: @Soileta / @Avopcos

2.Women’s hormone balance with Seed Circling and Black Beans 

Women’s health has received unprecedented attention. Chinese women have begun to realize that their mood and skin condition changes are closely related to hormones. They hope to improve their hormone balance gently through food supplements.

Seed Cycling is a natural therapy that helps regulate women’s hormone levels by consuming specific seeds (Flax seeds, pumpkin seeds, sunflower seeds etc.) at different stages of the menstrual cycle, thereby improving problems such as menstrual irregularities, polycystic ovary syndrome (PCOS), and premenstrual syndrome (PMS). Popular product: @So Acai Organic Nourishing Seed Mix.

Black beans are rich in isoflavones. The structure of these phytoestrogens is similar to that of human estrogen, which can regulate the estrogen level and balance hormone. Popular product: @AVOPCOS Cocoa Powder Black Beans.

Picture from left to right: @So Acai / @Avopcos

3.Regulate the flow of Qi and blood with Beetroot Powder and Turmeric

With the revival of traditional Chinese medicine and health preservation concepts, consumers have begun to follow the “Chinese” health aesthetics. Full blood, warm body and rosy complexion are the new beauty standard.

Red foods are popular because they can provide a lot of iron, such as beetroot.

Beetroot is rich in iron and vitamin B12, which can synthesize hemoglobin and help produce red blood cells. At the same time, the nitrate in beetroot can be converted into nitric oxide in the body, which helps relax smooth muscles and dilate blood vessels, thereby improving blood circulation. Popular product: @OH MyFood Beetroot Powder

Turmeric has significant anti-inflammatory properties. From the perspective of traditional Chinese medicine, turmeric is believed to also have the effect of promoting blood circulation and qi circulation, and can dredge blood stasis. It is used to treat gynecological problems such as irregular menstruation and dysmenorrhea caused by blood stasis and qi stagnation. Turmeric drinks gain huge popularity in the winter time to achieve the effect of body warming. Popular product: @Yololand Turmeric Shot

Picture from left to right: @OH MyFood / @Yololand

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