24 Jul NANA’S FARM PARTY: When a Celebrity Birthday Becomes a Lifestyle Trend

In June 2026, actor and singer Ouyang Nana marked her birthday not with a gala, but with a working farm outside Shanghai,  and unintentionally launched one of the summer’s biggest lifestyle trends.

Farm-core as a business signal, not a backdrop

The party : a custom farm market, farm-inspired food and décor, and hands-on activities like vegetable printing ; struck a nerve because it embodied something Chinese consumers are increasingly seeking: ease, authenticity, and a break from curated perfection.

On RedNote, the moment generated over 80 million views across two hashtags (Sina News), turning a private celebration into a shared aesthetic reference point.

Decoding the trend: what defines the look

1. Real settings over studio backdrops — working farms, wooden crates, hand-lettered signage

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2. Low-effort styling — sun-bleached linen, headscarves, unpolished textures.

3. Candid over composed — photography that favours mood and spontaneity over posed perfection.

Key takeaway for brands

Farmcore’s viral success shows that authenticity now outperforms polish, even at celebrity scale. Brands looking to tap into this aesthetic should think about the athmosphere, the texture, the real connection and the setting first.

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