After decades of impressive growth fueled by a burgeoning middle class, 2024 presents a challenging landscape for many companies operating in China. The economic slowdown, driven by a real estate crisis, has resulted in sluggish domestic consumer demand, making it more difficult for brands to...
Amidst the excitement of 2024 Shanghai Fashion Week, the market has seen Luxury fashion brands flock back to stage their runway shows in China. Different from the repeat style of 2023 showcased by Dior, Kenzo, and Bottega Veneta, luxury brands are striving to engage more...
As the new year of the dragon approaches, the cultural narrative of luxury brands in the Chinese market reach climax. Instead of superficially incorporating Chinese style into design and lacking spiritual and cultural resonance, this year, luxury brands are focusing on delving into local culture and...
Best practice focus: Loewe @ Shanghai Strawberry Music Festival During the 2023 May Day holiday, from 30th April to 2nd May, Loewe surprisingly popped up at Shanghai Strawberry Music Festival with an eye-catching bamboo weaving castle to showcase its 2023 summer collection Paula's Ibiza. Photo: LOEWE Weibo...
After three years of strict Covid control in China, the FW23 Menswear Paris fashion week has finally witnessed an official return of Chinese fashion insiders and influencers. Brands such as Fengchen Wang, Sankuanz, Sean Suen, Ximon Lee, and Ziggy Chen were featured on the Men FW23...
After many years of popularity in the western world, Chinese guasha therapy is regaining attention in its own country, adopted by the trendy, self-conscious and mindful Chinese young women. For a long time, Chinese traditional therapy and spiritual healing used to be regarded as outdated and...
The three years of strict Covid control is over, but Chinese consumers' lifestyle has been fundamentally impacted. 2022 has seen a boom in mindfulness, a sense of well-being, and slow-life aspirations. This trend will continue to evolve in 2023 with a growing favor for local...
Starting on 8 Jan 2023, after the step out of the zero-Covid policy, China finally reopened its borders, allowing international travels, but in a new complex sanitary context. For visitors to China, a negative 48h PCR test is required without any quarantine. International travel and...
Crossover between art and beauty is quite common and trendy. With the Chinese contemporary art market continues booming, more and more foreign brands start to collaborate with local Chinese artists. As a Parisian clean and niche beauty brand, La Bouche Rouge is entering the Chinese market...
COVID-19 accelerated the shift of some customer lifestyles, leading them to favor simpler and nature-connected lives while challenging the economic and societal principles of modern society in the process. In China, this phenomenon has impacted the new generations as well, and is implying changes to a...
During strict confinement periods, livestream appears like a salvation tool for social interaction (sport classes, music concert, DIY ideas...
Lanvin has taken its digital strategy to the next level by working with a slew of Chinese digital platforms: the luxury e-tailer SECCO , the video platforms Yizhibo (livestream app belong to Weibo) and iQiyi to build a cloud-based (online) runway to seduce mobile-addicted and...
For the Autumn/Winter 2020 collection, in the context of a confined China, Dior leveraged the power of Chinese ambassadors to increase the attention on their "live" runway on the Chinese influential platform: Weibo. After the livestream show that took place on February 25th, Dior tagged their...
Chinese technology & Internet companies are no longer playing the role of local partners offering data, analysis and technical support. Now they are pushing forward their expertise and services offer to develop inspiring contents and create cool cross-over collaborations; helping brands to attract young generation...
"Curetail" means curation for retail or curated retail and tends to become the new retail norm in China. It actually transforms curation into a new retail power and creates emotional shopping environment with storytelling for the new consumer communities. SKP-S is one of the latest malls that just...