01 Apr Notes Shanghai 2025: A Fragrant Fusion of East and West
Founded in 2024, Notes Shanghai has quickly become China’s premier boutique perfume and fragrance fair. This past March, the event returned with its highly anticipated Spring Edition in Shanghai.
The TCP team attended to explore the industry’s latest trends, emerging brands, and the overall market sentiment.
Photo credit : @TCP & @NOTES SHANGHAI
East Meets West: A Cultural Bridge in Perfumery
This year’s theme, “East Meets West,” transformed the exhibition into a cultural bridge, uniting global and Chinese fragrance brands. With over 200 brands from 19 countries and regions, the event was a true paradise for fragrance lovers—offering everything from timeless classics to avant-garde indie labels.
Beyond the showcase of scents, the exhibition also hosted 50+ industry forums, providing insights into innovation and future trends in the world of perfumery.
Among the many outstanding brands, we’ve handpicked three fascinating Chinese perfume brands that caught our attention.
1 @MELT SEASON: The Art of Fragrance Rooted in Eastern Stillness
Photo by @TCP
Car Perfume Photo by @TCP Incense stick Photo by @TCP
Shanghai-based @Melt Season is a niche fragrance brand that blends modern sensuality with oriental aesthetics, crafting scents that reflect a gentle, fluid lifestyle—deeply attuned to nature’s rhythm and the quiet beauty of everyday moments.
At Notes Shanghai, @Melt Season created a snow-dusted space, where Eastern tradition met contemporary scent. Showcasing artisan perfumes, incense sticks, and car perfumes, the brand invited visitors to slow down and discover how fragrance can gently connect people, memories, and the rhythm of the seasons.
2 @HILLSIDE(良桃山下): Scented Wisdom from Chinese Traditional Culture
Photo by @HILLSIDE
Wearable Sachet Photo by @TCP
Modern fragrance brand @HILLSIDE draws inspiration from traditional Chinese culture, offering wearable sachets, everyday coiled incense, and incense sticks designed to bring calm and balance into daily life.
At Notes Shanghai, @HILLSIDE presented its hand-embroidered wearable sachets, filled with herbal blends rooted in traditional Chinese medicine. Each sachet embodies centuries-old folk art, carrying a quiet blessing of peace and well-being.
3 @PARAM SARA：Scents That Carry the Soul of the East
Photo by @TCP
Photo by @TCP Photo by XHS KOL @Peachareay
Founded in Shanghai by Indian creator Ankita Gill, @Param Sara is a clean fragrance house that blends ancient Eastern perfume traditions with modern craftsmanship. Its scents are designed to celebrate nature, awaken memories, and embrace timeless beauty.
At Notes Shanghai, @Param Sara brought the theme “Mythology Beyond Borders” to life with a captivating Indian aesthetic. The brand’s four fragrances, inspired by Buddhist philosophy, form a complete circle—leading visitors on a sensory journey where scent, culture, and storytelling intertwine.
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