Post 90s and millennials are increasingly going to Zenthusiasm trips to temporarily escape from the city life. They visit isolated ancient temples and live a minimalist but expanse-free life there for 5 days to even months, profoundly exploring the healing power of traditional Buddhist culture. On...
Chinese beauty lovers are dedicated to attaining the authentic skin health and apply simplistic makeup style to enhance their natural radiance. In The Chinese medicine (TCM) culture, this rosy and faired skin is seen as a result of a healthy lifestyle and a good circulation...
Chinese people are undergoing a mindset change for a more down to earth and experience-oriented lifestyle, and farmer markets, once seen as the least attractive to the young generations, have now become the new destinations for explorations. First of all, compared with the old impression of...
The party game is going viral in China, it is a social gaming platform that features mini games that are easy to play and accessible for all ages. They set up a joyful social setting to bring family and friends together. @Eggy Party produced by...
During the 2024 Spring Festival season, YOLO 热辣滚烫 (literal meaning: burning hot), the Chinese comedian film talking about female transformation and development, ignited the beginning of 2024. The film is written, directed, and starred by Jia Ling, who was first recognized as a comedian, but now...
Remake fashion, referring to the re-creation of vintage or unwanted clothes, is a very distinctive and self-customized fashion style that becomes increasingly trendy among the fashionable youth. They have started to shift their mere pursuits for big-name, brand-new items to remake creations. The Chinese youngsters become...
During this 2023 summer, the Chinese entertainment industry put the highlight on the silver generation, encouraging and valorizing elderly celebrities to go under the spotlight. Trendy Silver Entertainment Celebrities on Chinese Screen This trend was leaded by the TV show ‘Call Me by Fire' Season 3...
Recently, a ‘Farming Themed’ reality TV show produced by IQIYI launched in February 2023, has taken the internet by surprise: it sends 10 Gen Z male idols to farm in Hangzhou for 190 days. Their life at farmland was also streamed online four times a...
After having established their presence in the eye and lip categories, the C-Beauty brands are now marching into the base make-up segment. This move poses a challenge to the dominant international brands known for their unparalleled research and development (R&D) capabilities. For the emerging C-Beauty, it...
Best practice focus: Loewe @ Shanghai Strawberry Music Festival During the 2023 May Day holiday, from 30th April to 2nd May, Loewe surprisingly popped up at Shanghai Strawberry Music Festival with an eye-catching bamboo weaving castle to showcase its 2023 summer collection Paula's Ibiza. Photo: LOEWE Weibo...