Cover picture RED user @Shiyi TCP identified a social buzz word "HuoRenGan" on social media mainly on RED. Adopting "HuoRenGan" attitude, Chinese netizens are reclaiming digital spaces for ‘real human’ expression, seeking for sincere, and genuine connections while rejecting AI perfection and ‘too fake’ personas. What is...
Chinese New Year represents a perfect opportunity to engage with consumers in China and deepen emotional and cultural connections. Douyin, as one of the leading domestic social media platforms with more than 766M MAU (Nov 2024), emerged as the main battleground for brands to compete...
Korean contemporary society and mass media have consistently promoted dieting and weight loss as a prevailing trend, framing extreme thinness as the ultimate beauty ideal. This standard requires Korean women to have fair and translucent skin, a youthful and cute appearance, and an extremely thin,...
China's DeepSeek Changes AI for the Future Recently, DeepSeek, the Chinese emerging AI company, has attracted widespread attention worldwide. Picture @DEEPSEEK On January 20, DeepSeek launched the R1 model, which achieved similar performance to Open AI’s GPT-o1 with a tenth of its cost. A week later, it quickly...
For the Autumn/Winter 2020 collection, in the context of a confined China, Dior leveraged the power of Chinese ambassadors to increase the attention on their "live" runway on the Chinese influential platform: Weibo. After the livestream show that took place on February 25th, Dior tagged their...
This summer a new TV series about China fashion heritage and costume became the new TV series to watch and created a big buzz on the Chinese social networks. This 70-episodes of the TV drama series called《Story of Yanxi Palace》broke in a single-day the online...
In 2017, Heytea (喜茶), the new Chinese contemporary tea concept brand became a real buzz among Chinese millennials. Their creative, gorgeous and well designed beverages as well as their mingle area in their tea shop created a big hit on social medias. Indeed, Heytea shops...
“Producer 101"（创造101) is the latest online reality TV show that makes a mega hit in China. The TV show is answering the request of Chinese millennials to see more local "idols" bloom in China. The concept comes from South Korea and consists on having 101 trainees (=participants),...
On February 7，Tmall from Alibaba (a B2C e-commerce platform) held a "China Day " during New York Fashion Week at Chelsea event space Skylight Modern. The Chinese e-commerce giant selected Chinese fashion brands, including the leading fashion Chinese brand Peacebird, the local sportswear giant Li-Ning,...
In recent months, interest in traditional Chinese culture has surged among Chinese millennials. It’s a trend that has impacted their daily lifestyles, creative expression, and consumption behavior. With no memories of the anti-intellectual Cultural Revolution, Chinese Millennials have a voracious appetite for knowledge and discovery. And they are searching for more...
Shopping in Paris is an absolute “must” for tourists, and Chinese millennials are no exception. Paris and its French savoir faire offer a wide range of brands and products that are seen as exotic and seduce the millions who visit the French capital every year. But this upcoming generation...
Paris is no doubt a dream destination for many affluent Chinese shoppers for its historic connection to the iconic luxury fashion houses. But there is a new kind of overseas shopper emerging in The City of Lights, and they are beginning to stray from the famous...