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Chinese New Year represents a perfect opportunity to engage with consumers in China and deepen emotional and cultural connections. Douyin, as one of the leading domestic social media platforms with more than 766M MAU (Nov 2024), emerged as the main battleground for brands to compete...

Korean contemporary society and mass media have consistently promoted dieting and weight loss as a prevailing trend, framing extreme thinness as the ultimate beauty ideal. This standard requires Korean women to have fair and translucent skin, a youthful and cute appearance, and an extremely thin,...

China's DeepSeek Changes AI for the Future Recently, DeepSeek, the Chinese emerging AI company, has attracted widespread attention worldwide. Picture @DEEPSEEK On January 20, DeepSeek launched the R1 model, which achieved similar performance to Open AI’s GPT-o1 with a tenth of its cost. A week later, it quickly...

In 2017, Heytea (喜茶), the new Chinese contemporary tea concept brand became a real buzz among Chinese millennials. Their creative, gorgeous and well designed beverages as well as their mingle area in their tea shop created a big hit on social medias. Indeed, Heytea shops...

“Producer 101"(创造101) is the latest online reality TV show that makes a mega hit in China. The TV show is answering the request of Chinese millennials to see more local "idols"  bloom in China. The concept comes from South Korea and consists on having 101 trainees (=participants),...

In recent months, interest in traditional Chinese culture has surged among Chinese millennials. It’s a trend that has impacted their daily lifestyles, creative expression, and consumption behavior. With no memories of the anti-intellectual Cultural Revolution, Chinese Millennials have a voracious appetite for knowledge and discovery. And they are searching for more...