Because of the Covid-19 and other natural disasters that have spread all over the World at the beginning of 2020, Chinese consumers are more aware that sustainable shopping and green lifestyle are good for the planet. Earth Day, as the first environmental protection festival in the...
During strict confinement periods, livestream appears like a salvation tool for social interaction (sport classes, music concert, DIY ideas...
H&M announced its fashion designer collaboration with Angel Chen in July 2019, which marks the first time H&M working with Chinese talent and is bringing localized capsule collection to young and trendy consumers. Angel Chen, pioneer indie-designer Angel Chen is part of a new wave of young...
In 2017, Heytea (喜茶), the new Chinese contemporary tea concept brand became a real buzz among Chinese millennials. Their creative, gorgeous and well designed beverages as well as their mingle area in their tea shop created a big hit on social medias. Indeed, Heytea shops...
On February 7，Tmall from Alibaba (a B2C e-commerce platform) held a "China Day " during New York Fashion Week at Chelsea event space Skylight Modern. The Chinese e-commerce giant selected Chinese fashion brands, including the leading fashion Chinese brand Peacebird, the local sportswear giant Li-Ning,...
Shopping in Paris is an absolute “must” for tourists, and Chinese millennials are no exception. Paris and its French savoir faire offer a wide range of brands and products that are seen as exotic and seduce the millions who visit the French capital every year. But this upcoming generation...
Paris is no doubt a dream destination for many affluent Chinese shoppers for its historic connection to the iconic luxury fashion houses. But there is a new kind of overseas shopper emerging in The City of Lights, and they are beginning to stray from the famous...