佛系 'fo xi' y “Buddha-like” recently became the new buzz word for the post-90s youngsters on Chinese social medias. This new trendy word express keeping a casual and calm mindset towards life and career. It first came out from an article published on WeChat on 11th December...
L'Occitane explored the "retailtainment" trend to improve its brand experience in China by opening their world's first L'Occitane flagship store with a beautiful Café at Nanjing Deji Plaza that had created a large amount of buzz into social media and success for the brand. With the...
Retail in China has taken a step further into experiential retail and retailtainment. New innovative shops in China are not only offering products to be bought but are also giving consumers a totally immersive entertainment experience driven by uses of new technology and the integration of online and offline campaigns. Although e-commerce...
1. A battlefield more and more crowded After having achieved 38 billion dollars turnover this year, the single day's shopping festival has accomplished another breakthrough. Indeed, Alibaba and JD.com have both declared that they have made a better numbre than last year, but actually the two of...
It's been more than 2 months that Chanel had annonced their runway show in Chengdu. On the 7th November, the show has taken place at Dongjiao Jiyi (Chengdu Eastern Memory). It's not a new thing for luxury brands to bring their show to China, but...
This fall/winter, numbers of fashion brands have decided to add a young Chinese face on their newest campaigns, which showcases the increasing importance of Chinese millennials consumers. Here is a selection by The Chinese Pulse: Coach 1941 Fall 2017 He Cong, Chinese model, 22 yo -------------------------- Diesel For Chris Lee Go with the...
For a long time, Chinese women turned to very specific product codes for their lingerie: super-padded bras with big laces and heavy details only sold by Chinese or Asian traditional lingerie brands like Aimer or Gujin. This made the market quite complicated and almost nonexistent...
Algorithm, which opened on September 2016, is a concept store founded in Beijing by 4 young Chinese who used to work in fashion and restaurant business. On April 2017, The Chinese Pulse has visited this beautiful place and made a video interview with Cao Shuai, one...
With Victoria’s Secret set to launch its next fashion show in Shanghai in November, the American giant of intimate apparel is creating loads of buzz and taking advantage of the Chinese lingerie market’s rapid rise (in 2016, it saw a 20-percent increase year over year)...
Until now, Chinese hip-hop has never been a mainstream movement in China youth culture, probably due to the huge gap existing between the “reserved” Chinese culture and the ostentatious hip-hop culture. But recently, the TV Show The Rap of China , broadcasted on iQiyi (one of the...
Liu Bolin exhibition "Ghost Stories" just started last Wednesday 6th of October at la Maison Européenne de la Photographie. The Chinese Pulse highly reccommend you to visit the exhibit . Why? Liu Bolin is, today, a major Chinese Contemporary artist that explore Chinese society and dilemna...
Shopping in Paris is an absolute “must” for tourists, and Chinese millennials are no exception. Paris and its French savoir faire offer a wide range of brands and products that are seen as exotic and seduce the millions who visit the French capital every year. But this upcoming generation...
Eight years ago, Chinese designers or Shanghai Fashion Week was not catching the attention and was mainly “ignored” by the fashion international and local crowd. Today things have changed: showrooms are exploding in China especially during the Shanghai Fashion Week. Shanghai has become the new hot...
Paris is no doubt a dream destination for many affluent Chinese shoppers for its historic connection to the iconic luxury fashion houses. But there is a new kind of overseas shopper emerging in The City of Lights, and they are beginning to stray from the famous...