“Producer 101"（创造101) is the latest online reality TV show that makes a mega hit in China. The TV show is answering the request of Chinese millennials to see more local "idols" bloom in China. The concept comes from South Korea and consists on having 101 trainees (=participants),...
Gaojilian (高级脸): literally translated in english as “noble face", signifies a new ideal beauty concept among Chinese millennials. The young Chinese generation, in their pursuit of beauty, are starting to possess independent aesthetic tastes, to challenge the historic beauty codes and becoming more and more critical...
Make-up is an essential part to express a fashion designer / brand collection, defining the mood, the sensibility and expressing the messages of the looks. The upcoming make-up trend this season observed in major international Fashion Shows as well as in Chinese fashion shows is to...
Chinese young generations are digital natives and are addicted to their smartphones (living behind laptops and tablets). Smartphones are fully integrated to their lifestyles : used as a wallet, to work, to exchange with personal network, to manage bills etc...
In China today, a new generation of masculine idols is coming up, who is qualified by their massive millennials audience, by the popular expression of "little fresh meat"(小鲜肉 xiao xian rou). Belonging to the post 95's generation and perceived as particularly handsome by Chinese girls...
The exhibition "Parfums de Chine : The culture of incense in Imperial times" at the Cernuschi Museum in Paris, France, offers its guests the possibility to discover one facet of Chinese rich culture. The exhibition touches the senses by exploring the art of incense and...
Baixiju is the artistic and experimental label created by the Chinese brand Mukzin. To introduce its new collection, Baixiju developed an interactive concept that transported the audience into an imaginary journey. The concept, called the " The Dragon Station" was mixing Chinese heritage inspired by the Dragon...
On February 7，Tmall from Alibaba (a B2C e-commerce platform) held a "China Day " during New York Fashion Week at Chelsea event space Skylight Modern. The Chinese e-commerce giant selected Chinese fashion brands, including the leading fashion Chinese brand Peacebird, the local sportswear giant Li-Ning,...
The Chinese Pulse had the chance to meet with Eva Motreff, a choreographer and contemporary danse teacher based in Paris who is working on several Chinese projects. Eva was trained at the Conservatoire National Supérieur de Musique et de Danse of Paris, and her passion for...
In recent months, interest in traditional Chinese culture has surged among Chinese millennials. It’s a trend that has impacted their daily lifestyles, creative expression, and consumption behavior. With no memories of the anti-intellectual Cultural Revolution, Chinese Millennials have a voracious appetite for knowledge and discovery. And they are searching for more...
佛系 'fo xi' y “Buddha-like” recently became the new buzz word for the post-90s youngsters on Chinese social medias. This new trendy word express keeping a casual and calm mindset towards life and career. It first came out from an article published on WeChat on 11th December...
L'Occitane explored the "retailtainment" trend to improve its brand experience in China by opening their world's first L'Occitane flagship store with a beautiful Café at Nanjing Deji Plaza that had created a large amount of buzz into social media and success for the brand. With the...
Retail in China has taken a step further into experiential retail and retailtainment. New innovative shops in China are not only offering products to be bought but are also giving consumers a totally immersive entertainment experience driven by uses of new technology and the integration of online and offline campaigns. Although e-commerce...
1. A battlefield more and more crowded After having achieved 38 billion dollars turnover this year, the single day's shopping festival has accomplished another breakthrough. Indeed, Alibaba and JD.com have both declared that they have made a better numbre than last year, but actually the two of...
It's been more than 2 months that Chanel had annonced their runway show in Chengdu. On the 7th November, the show has taken place at Dongjiao Jiyi (Chengdu Eastern Memory). It's not a new thing for luxury brands to bring their show to China, but...