The Chinese Pulse | THE NEW CRAVE FOR WILDNESS EXPEDITIONS

26 Jan THE NEW CRAVE FOR WILDNESS EXPEDITIONS

Posted at 17:23h in LIFESTYLE, TOURISM by thechinesepulse 0 Comments

Climbing volcanoes in Indonesia to watch the sunrise, flying to Kenya to record the animal migrations, going underground to find the glass river in the cave…People are less engaged in checklist-style travel, but more craving for the wildness expeditions to reconnect with nature. They enjoy the free immersion into the great wildness while feeling the vitalization of both body and senses.

Living in the moment

After being stressed for a long time since covid crisis, people are seeking a pure curing for both body and mind. They escape from city life and expect a completely new experience that must be done once in a whole lifetime. In some way, they are traveling like making their life wishes come true, in advance and with no regret.

On social media, people are sharing their experiences of climbing the Bromo volcanoes in Indonesia. #Bromo volcanoes Bromo火山 (47M views) They get up at 2 am and take hours to get to the mountain top to wait for the sun to rise.‘I was fascinated with the scene and feeling shocked. It was tough climbing, and the air was cold up there, but it would be the moment of my whole life.’ From RED user DAISUKI SAMA

#非洲旅行 Travel in Africa (217M views) #动物大迁徙 The great migration (23M views)

‘Perhaps they lack in food here, but I can sense that they are spiritually fulfilled and happy. Here, I did not lose connection with the world; instead, I felt reconnected with the meaning of life.’ From RED user 玛丽莲懵婷, ‘I feel so free being here, and the sunset is so beautiful to be true…’ From RED user NERLili

Photo from Red user:冰岛姝霖Cindy, Marcus224, Nerlili. Celebrating the life moment within the wildness expedition

Experiencing adventurous travel through other channels

Chinese national geography launched an expedition program and has gained huge popularity. #Chinese National Geography Expedition (1.3M views) Unlike typical tours, there is no shopping involved and unique thematic routes, and the applicants will follow a team of top scientists and scholars to explore areas untouched by regular tours. Registration is opened on RED & WeChat mini program, and the places for 2024 have been fully booked.

Sports brands are also organizing the expedition to take followers into the wild. ARC’TERYX Academy is the community that calls and connects outdoor enthusiasts worldwide. In Dec, they organized a cave exploration event — NO WASTED DAYS™, in Shenzhen.

Photo from Chinese National Geography

Variety show: ‘Divas Hit the Road’ S5 Adventure Travel is on the theme

Variety shows are also exploring the subject of life expeditions. ‘Divas Hit the Road S5 ‘ is an expedition travel show with 7 guest stars, mainly famous actors. They travel across Asia and Europe, exploring beautiful landscapes, and diverse cultures, and learning about the “Belt and Road” projects.

Within 28 hours after its release, it surpassed 1B views on Mango TV. The show has also received tons of positive reviews, with a current Douban rating of 8.0. On RED, it has garnered 364M views and over 10K+ notes.

It shows a travel story full of warmth and fun adventures: wild experiences and beautiful land scopes, learning how to handle life ‘s challenges positively, and seeking truly meaningful & emotional connections with nature.