01 Oct 3 brands highlight from Paris-Shanghai Perfume Show
On September 26th to 27th, Notes Shanghai collaborated with NEZ (France olfactory culture organization) to host the Paris-Shanghai Perfume Show at the Centre de Design de la Bastille in Paris, France. Notes Shanghai marks the first grand perfume event and the first large-scale collective appearance of Chinese perfumes in France representing over 20 brands.
The TCP team attended the event to explore the industry’s latest trends, discover emerging brands, and capture the pulse of market.
Photo credit : @NOTES SHANGHAI
The Collision of Ideas between China and France
Together with a dual-city exhibition linking Chinese and French fragrance cultures, over 20 Chinese perfume brands, including melt season, handhandhand, and narratus, were displayed on the first floor.
On the second floor, the special exhibition “Culture from the East” showcased through design and storytelling how contemporary Chinese perfume and beauty brands are reshaping the expression of Eastern culture. A panel of international and Chinese experts along with brands and observers for 16 conferences and panel discussions covering topics from market trends, regulatory insights to social media and new aesthetic explorations.
Photo credit : @TCP @NOTES SHANGHAI
1 @Melt Season: Redefining Eastern Luxury on the Global Stage
Photo by @Melt Season
Photo by @TCP @Melt Season
Been famous for its gentle, fluid lifestyle, @Melt Season positions itself as a global luxury fragrance and lifestyle brand born in China, blending Eastern philosophy and aesthetics with the universal language of luxury.
At the Paris–Shanghai Perfume Show, @Melt Season showcased its full artisan perfume collection, capturing wide attention, with the Lychee fragrance emerging as a particular favorite among European experts, critics, and consumers.
2 @handhandhand: Elevating Fragrance Through Visual Harmony
Photo by @handhandhand
Photo by @TCP
Founded in Shanghai in 2016, @handhandhand through its distinctive aesthetic and product philosophy, has gradually grown to become one of China’s most representative fragrance lifestyle brands.
This time @handhandhand presented its 7 artisan perfumes, 5 handmade reed diffusers, and 2 scented candles. The brand’s most unique feature is its Polaroid-style scent cards, each with a different design corresponding to the four fragrances, which beautifully reveal their patterns when sprayed.
3 @Narratus: Where Scent Becomes Strategy
Photo by @TCP
Photo by @Narratus
Instead of only selling perfumes and scented candles, @Narratus is shaping the future of fragrance as a “scent think tank” and solution provider, turning scent into powerful brand assets through cross-disciplinary insight and global strategy.
@Narratus debuts its eight-scents “Poetic Dwelling” collection in Paris, where Eastern and Western scents converge to show that while the world is vast, fragrance knows no borders and unites us through shared resonance.
Want to Elevate Your Brand Strategy between Asia & Europe?
Get in touch with us for expert insights and strategic advice on how to navigate the evolving fragrance market in China and beyond.
No Comments