• All
  • BEAUTY
  • CULTURE
  • FASHION
  • LIFESTYLE
  • LUXURY
  • TOURISM

Make-up is an essential part to express a fashion designer / brand collection, defining the mood, the sensibility and expressing the messages of the looks. The upcoming make-up trend this season observed in major international Fashion Shows as well as in Chinese fashion shows is to...

Chinese young generations are digital natives and addicted to their smartphones (living behind laptops and tablets). Smartphones are fully integrated to their lifestyles : used as a wallet, to work, to exchange with personal network, to manage bills etc...

In China today, a new generation of masculine idols is coming up, who is qualified by the popular expression of "little fresh meat"(小鲜肉 xiao xian rou)  by their huge audience. Belonging to the post 95's generation, perceived as particularly handsome by chinese girls and being...

Baixiju is the artistic and experimental label created by the Chinese brand Mukzin. To introduce its new collection, Baixiju developed an interactive concept that transported the audience into an imaginary journey. The concept, called the " The Dragon Station" was mixing Chinese heritage inspired by the Dragon...

In recent months, interest in traditional Chinese culture has surged among Chinese millennials. It’s a trend that has impacted their daily lifestyles, creative expression, and consumption behavior. With no memories of the anti-intellectual Cultural Revolution, Chinese Millennials have a voracious appetite for knowledge and discovery. And they are searching for more...

佛系 'fo xi' y “Buddha-like” recently became the new buzz word for the post-90s youngsters on Chinese social medias. This new trendy word express keeping a casual and calm mindset towards life and career. It first came out from an article published on WeChat on 11th December...