618 is China’s second-largest online shopping festival running from late May until mid-June. As the first edition after the lifting of the pandemic, this year’s 618 has stirred fierce competition among the Chinese E-giants like T-MALL and Douyin, and the market tried to find the...
Recently, a ‘Farming Themed’ reality TV show produced by IQIYI launched in February 2023, has taken the internet by surprise: it sends 10 Gen Z male idols to farm in Hangzhou for 190 days. Their life at farmland was also streamed online four times a...
Best practice focus: Loewe @ Shanghai Strawberry Music Festival During the 2023 May Day holiday, from 30th April to 2nd May, Loewe surprisingly popped up at Shanghai Strawberry Music Festival with an eye-catching bamboo weaving castle to showcase its 2023 summer collection Paula's Ibiza. Photo: LOEWE Weibo...
After many years of popularity in the western world, Chinese guasha therapy is regaining attention in its own country, adopted by the trendy, self-conscious and mindful Chinese young women. For a long time, Chinese traditional therapy and spiritual healing used to be regarded as outdated and...
The three years of strict Covid control is over, but Chinese consumers' lifestyle has been fundamentally impacted. 2022 has seen a boom in mindfulness, a sense of well-being, and slow-life aspirations. This trend will continue to evolve in 2023 with a growing favor for local...