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In 2023, C-beauty brands were actively creating mini-drama content. Despite the overall downturn in the Chinese beauty market, these brands demonstrated remarkable performance in terms of both exposure and sales. Indeed the boom of mini dramas exploded and became an opportunity and an inspiration for local...

As a social E-commerce platform, RED gathers a large number of youthful and highly educated beauty users, looking for the latest trends and tips and to share their own beauty experiences. But today, the socializing dimension has reached a new hight where make-up becomes a...

After having established their presence in the eye and lip categories, the C-Beauty brands are now marching into the base make-up segment. This move poses a challenge to the dominant international brands known for their unparalleled research and development (R&D) capabilities. For the emerging C-Beauty, it...

After many years of popularity in the western world, Chinese guasha therapy is regaining attention in its own country, adopted by the trendy, self-conscious and mindful Chinese young women. For a long time, Chinese traditional therapy and spiritual healing used to be regarded as outdated and...

These past years we assisted to an explosion of C-Beauty brands on the hyper dynamic Chinese beauty market, supported by the Chinese consumer's strong patriotic feeling and willingness to turn to 'proudly created and made in China' products. But to survive in the fierce China’s beauty...

Chinese digital based makeup brand @Perfect Diary launched a doggy eye palette collaborated with livestreamer @Austin Li’s dog called "Never".  Rare animal endorsement beauty product coupled with the influencing power of Austin Li (21M Taobao live followers), the "doggy eye palette" gained great success. @Austin Li's pet...