During July and August, high school seniors have a celebratory time for their appearance improvement. This vacation frees them from the pressures of age and school, making it prime time to undergo light medical beauty treatments and post-operative restorations. Adolescent endocrine imbalance and irregular living...
Livestreaming in China is undergoing a transformation from ‘fast and loud’ to ‘slow and elegant’. After dominating the streaming style for years, the consumers now start to get tired of this raucous hard-selling style, and show preference for the opposite way, which is perceived as...
618 is China’s second-largest online shopping festival running from late May until mid-June. As the first edition after the lifting of the pandemic, this year’s 618 has stirred fierce competition among the Chinese E-giants like T-MALL and Douyin, and the market tried to find the...
Chinese digital based makeup brand @Perfect Diary launched a doggy eye palette collaborated with livestreamer @Austin Li’s dog called "Never". Rare animal endorsement beauty product coupled with the influencing power of Austin Li (21M Taobao live followers), the "doggy eye palette" gained great success. @Austin Li's pet...
March 4th 2019, the 5th Tmall Beauty Awards was held in Shanghai. It is Tmall's mega beauty annual event, which is also known as the “Oscar in Chinese beauty industry”. This e-commerce platform owned by Alibaba Group valorizes awards for both international and domestic beauty...
In 2017, Heytea (喜茶), the new Chinese contemporary tea concept brand became a real buzz among Chinese millennials. Their creative, gorgeous and well designed beverages as well as their mingle area in their tea shop created a big hit on social medias. Indeed, Heytea shops...
“Producer 101"（创造101) is the latest online reality TV show that makes a mega hit in China. The TV show is answering the request of Chinese millennials to see more local "idols" bloom in China. The concept comes from South Korea and consists on having 101 trainees (=participants),...
Gaojilian (高级脸): literally translated in english as “noble face", signifies a new ideal beauty concept among Chinese millennials. The young Chinese generation, in their pursuit of beauty, are starting to possess independent aesthetic tastes, to challenge the historic beauty codes and becoming more and more critical...
In recent months, interest in traditional Chinese culture has surged among Chinese millennials. It’s a trend that has impacted their daily lifestyles, creative expression, and consumption behavior. With no memories of the anti-intellectual Cultural Revolution, Chinese Millennials have a voracious appetite for knowledge and discovery. And they are searching for more...
佛系 'fo xi' y “Buddha-like” recently became the new buzz word for the post-90s youngsters on Chinese social medias. This new trendy word express keeping a casual and calm mindset towards life and career. It first came out from an article published on WeChat on 11th December...
L'Occitane explored the "retailtainment" trend to improve its brand experience in China by opening their world's first L'Occitane flagship store with a beautiful Café at Nanjing Deji Plaza that had created a large amount of buzz into social media and success for the brand. With the...
On the 12th of June, Lancôme have launched an online event on Weibo with the tag #You can lose everything but your makeup#for its new product the Matte Shaker Liquid Lipstick . 20 KOLs ,including Chinese actresses and bloggers, have been invited by Lancôme to participate...