H&M announced its fashion designer collaboration with Angel Chen in July 2019, which marks the first time H&M working with Chinese talent and is bringing localized capsule collection to young and trendy consumers. Angel Chen, pioneer indie-designer Angel Chen is part of a new wave of young...
In 2017, Heytea (喜茶), the new Chinese contemporary tea concept brand became a real buzz among Chinese millennials. Their creative, gorgeous and well designed beverages as well as their mingle area in their tea shop created a big hit on social medias. Indeed, Heytea shops...
“Producer 101"（创造101) is the latest online reality TV show that makes a mega hit in China. The TV show is answering the request of Chinese millennials to see more local "idols" bloom in China. The concept comes from South Korea and consists on having 101 trainees (=participants),...
Gaojilian (高级脸): literally translated in english as “noble face", signifies a new ideal beauty concept among Chinese millennials. The young Chinese generation, in their pursuit of beauty, are starting to possess independent aesthetic tastes, to challenge the historic beauty codes and becoming more and more critical...
On February 7，Tmall from Alibaba (a B2C e-commerce platform) held a "China Day " during New York Fashion Week at Chelsea event space Skylight Modern. The Chinese e-commerce giant selected Chinese fashion brands, including the leading fashion Chinese brand Peacebird, the local sportswear giant Li-Ning,...
In recent months, interest in traditional Chinese culture has surged among Chinese millennials. It’s a trend that has impacted their daily lifestyles, creative expression, and consumption behavior. With no memories of the anti-intellectual Cultural Revolution, Chinese Millennials have a voracious appetite for knowledge and discovery. And they are searching for more...
佛系 'fo xi' y “Buddha-like” recently became the new buzz word for the post-90s youngsters on Chinese social medias. This new trendy word express keeping a casual and calm mindset towards life and career. It first came out from an article published on WeChat on 11th December...
L'Occitane explored the "retailtainment" trend to improve its brand experience in China by opening their world's first L'Occitane flagship store with a beautiful Café at Nanjing Deji Plaza that had created a large amount of buzz into social media and success for the brand. With the...
Shopping in Paris is an absolute “must” for tourists, and Chinese millennials are no exception. Paris and its French savoir faire offer a wide range of brands and products that are seen as exotic and seduce the millions who visit the French capital every year. But this upcoming generation...
Paris is no doubt a dream destination for many affluent Chinese shoppers for its historic connection to the iconic luxury fashion houses. But there is a new kind of overseas shopper emerging in The City of Lights, and they are beginning to stray from the famous...