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These past years we assisted to an explosion of C-Beauty brands on the hyper dynamic Chinese beauty market, supported by the Chinese consumer's strong patriotic feeling and willingness to turn to 'proudly created and made in China' products. But to survive in the fierce China’s beauty...

佛系 'fo xi' y “Buddha-like” recently became the new buzz word for the post-90s youngsters on Chinese social medias. This new trendy word express keeping a casual and calm mindset towards life and career. It first came out from an article published on WeChat on 11th December...