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As a social E-commerce platform, RED gathers a large number of youthful and highly educated beauty users, looking for the latest trends and tips and to share their own beauty experiences. But today, the socializing dimension has reached a new hight where make-up becomes a...

RED, the Chinese content-sharing platform with over 100 million Active Daily Users (ADU), has long been a fertile ground for media creation and brand promotion. As to E-commerce, RED had only been exploring it on a limited scale. However, in 2022, RED accelerated the integration...

618 is China’s second-largest online shopping festival running from late May until mid-June. As the first edition after the lifting of the pandemic, this year’s 618 has stirred fierce competition among the Chinese E-giants like T-MALL and Douyin, and the market tried to find the...