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As the new year of the dragon approaches, the cultural narrative of luxury brands in the Chinese market reach climax. Instead of superficially incorporating Chinese style into design and lacking spiritual and cultural resonance, this year, luxury brands are focusing on delving into local culture and...

26 January, 2024 /

Referred to in China as Zhongqiujie (中秋节), the Mid-Autumn Festival is one of the largest festivals in Mainland China and East Asia celebrating the harvest and reunion, it can be interpreted as Chinese "Thanks Giving" . Almost all Chinese festivals have an emphasis on food,...

17 September, 2019 /