The extended shutdown caused by the COVID 19 encouraged many Chinese consumers to rethink their home environment. With the increasing number of young people working from home, their needs for good quality and well-designed home products are on the rise. They realize the importance of having...
On February 7，Tmall from Alibaba (a B2C e-commerce platform) held a "China Day " during New York Fashion Week at Chelsea event space Skylight Modern. The Chinese e-commerce giant selected Chinese fashion brands, including the leading fashion Chinese brand Peacebird, the local sportswear giant Li-Ning,...
Retail in China has taken a step further into experiential retail and retailtainment. New innovative shops in China are not only offering products to be bought but are also giving consumers a totally immersive entertainment experience driven by uses of new technology and the integration of online and offline campaigns. Although e-commerce...
1. A battlefield more and more crowded After having achieved 38 billion dollars turnover this year, the single day's shopping festival has accomplished another breakthrough. Indeed, Alibaba and JD.com have both declared that they have made a better numbre than last year, but actually the two of...