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South Korea is experiencing a quiet but powerful cultural shift. As younger generations navigate the pressures of the AI era, many are turning inward — reaching for ancient spiritual practices to find meaning, identity, and emotional grounding. Shamanism, fortune-telling, and destiny-themed rituals are moving from...

29 June, 2026 /

For 2026, CJ Olive Young selected “FULLMOON” as the keyword to reflect 8  evolving beauty consumer behaviors. FULLMOON represents wholeness and balance. This echoes the current shift in consumer attitudes from appearance-centric beauty to a holistic approach that emphasizes emotional well-being, physical recovery, and long-term...

23 February, 2026 /