Lanvin has taken its digital strategy to the next level by working with a slew of Chinese digital platforms: the luxury e-tailer SECCO , the video platforms Yizhibo (livestream app belong to Weibo) and iQiyi to build a cloud-based (online) runway to seduce mobile-addicted and...
For the Autumn/Winter 2020 collection, in the context of a confined China, Dior leveraged the power of Chinese ambassadors to increase the attention on their "live" runway on the Chinese influential platform: Weibo. After the livestream show that took place on February 25th, Dior tagged their...
Chinese digital based makeup brand @Perfect Diary launched a doggy eye palette collaborated with livestreamer @Austin Li’s dog called "Never". Rare animal endorsement beauty product coupled with the influencing power of Austin Li (21M Taobao live followers), the "doggy eye palette" gained great success. @Austin Li's pet...