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IKEA is becoming cheaper and is determined to let it know in a loud and witty way. Under the shift to cautious spending, IKEA keeps adjusting its price to be more affordable and tries to play up to the increasingly frugal folks, including new graduates, young...

The extended shutdown caused by the COVID 19 encouraged many Chinese consumers to rethink their home environment. With the increasing number of young people working from home, their needs for good quality and well-designed home products are on the rise. They realize the importance of having...