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In 2023, C-beauty brands were actively creating mini-drama content. Despite the overall downturn in the Chinese beauty market, these brands demonstrated remarkable performance in terms of both exposure and sales. Indeed the boom of mini dramas exploded and became an opportunity and an inspiration for local...

During this 2023 summer, the Chinese entertainment industry put the highlight on the silver generation, encouraging and valorizing elderly celebrities to go under the spotlight.  Trendy Silver Entertainment Celebrities on Chinese Screen This trend was leaded by the TV show ‘Call Me by Fire' Season 3...