Cover picture @ASPIR China’s urban and educated youth is shifting from intense 996 working culture to a “slow living” (#slowliving 880M views on RED) ideology, as the economic slowdown pushes young consumers toward meaningful, rational spending, while big-city burnout and rising mental-health anxiety drive them to...
Cover picture RED user @Shiyi TCP identified a social buzz word "HuoRenGan" on social media mainly on RED. Adopting "HuoRenGan" attitude, Chinese netizens are reclaiming digital spaces for ‘real human’ expression, seeking for sincere, and genuine connections while rejecting AI perfection and ‘too fake’ personas. What is...
On September 26th to 27th, Notes Shanghai collaborated with NEZ (France olfactory culture organization) to host the Paris-Shanghai Perfume Show at the Centre de Design de la Bastille in Paris, France. Notes Shanghai marks the first grand perfume event and the first large-scale collective appearance...
Cover picture @Robert Nilsson As fast-paced lifestyles, digital overload, and cultural pressures converge, consumers across Asia are losing precious hours of rest. In response, the wellness and sleep economy are surging, and beauty brands are perfectly positioned to lead the charge. The Wake-Up Call: Why Sleep Matters...
Founded in 2024, Notes Shanghai has quickly become China’s premier boutique perfume and fragrance fair. This past March, the event returned with its highly anticipated Spring Edition in Shanghai. The TCP team attended to explore the industry’s latest trends, emerging brands, and the overall market sentiment....
Chinese New Year represents a perfect opportunity to engage with consumers in China and deepen emotional and cultural connections. Douyin, as one of the leading domestic social media platforms with more than 766M MAU (Nov 2024), emerged as the main battleground for brands to compete...