Cover picture @Robert Nilsson As fast-paced lifestyles, digital overload, and cultural pressures converge, consumers across Asia are losing precious hours of rest. In response, the wellness and sleep economy are surging, and beauty brands are perfectly positioned to lead the charge. The Wake-Up Call: Why Sleep Matters...
Founded in 2024, Notes Shanghai has quickly become China’s premier boutique perfume and fragrance fair. This past March, the event returned with its highly anticipated Spring Edition in Shanghai. The TCP team attended to explore the industry’s latest trends, emerging brands, and the overall market sentiment....
Chinese New Year represents a perfect opportunity to engage with consumers in China and deepen emotional and cultural connections. Douyin, as one of the leading domestic social media platforms with more than 766M MAU (Nov 2024), emerged as the main battleground for brands to compete...