CREATIVE & BUSINESS INSIGHTS |
“ We share with you and your teams the pulse of contemporary China for a better understanding of the new generation of Chinese, their culture and their consumption behaviors”
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BRAND & OFFER STRATEGY |
“We help you to optimize your strategies, adapt your offer and refine your communication towards your Chinese shoppers.”
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COMMUNICATION GUIDELINES |
« We immerse you into the real life of the young generation of urban Chinese. We introduce you to local inspiring and creative personalities and professionals”
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Get an updated and fresh eye on contemporary China with The Chinese Pulse.
Keep you and your teams up-to-date with the latest insights of the Chinese & Asian markets: new societal & market trends, new consumers attitudes, new talents, new retail and digital innovations,
Every two months, receive and stay connected to the latest inspiring and business trends of China curated by our expert eye: LIFESTYLE / BEAUTY / FASHION / LUXURY / RETAIL / DIGITAL / CELEBRITIES, KOLs / CREATIVITY / CULTURE
A strategic and a consumer-centric methodology to smartly decode the recent evolutions and future directions of the creative industries in China :
The future of retail, The new digital strategies,
The innovation make-up trends,
Chinese consumers new relationships to luxury
TCP sets up exclusive and tailor-made China trips crossing both creative and business exploration, We connect with key relevant people for an authentic & insider experience (retail tours, talents ITWs, cultural insights…)
While TCP Team is in China, TCP digitally connects you in real time to the latest Chinese lifestyle and trends depending on your business focus through a live session : Retail / Fashion / Makeup/ Fragrance / Sport & wellbeing focus…
To match your brand and products to the sophisticated Chinese & Asian shoppers expectations, The Chinese Pulse provides both strategic and highly operational consulting services for your teams & business partners.
Social listening :
qualitative + quantitative
Red / Douyin / TMall / Wechat / Weibo
Marketing analysis, positioning & mapping
Target profile definition
Market & competitors best practices
Consumers attitudes, latest trends & behaviors
Local experts interviews : KOLs, media, business
Advanced consumers ITWs & focus groups
Identify the products to push or to develop : usage / style / details / color / texture
Gifting & Collaboration ideas (with local talents / brands)
Exclusivities, mini collections
Service offer : CRM, retail experience
TCP helps you to build your sharp brand and product communication strategy guideline & or review your existing communication plans to match your Chinese / Asian target audience.
Online X Offline activation guidelines :
hallmarks, new product launches,
pop-up & immersive experiences
Tone of voice & aesthetics :
Chinese wording & naming
Local collaborations
& creative partnerships
Presence and activation guidelines of the Chinese social media and e-commerce:
PLATFORMS : Douyin, Red, Wechat, Weibo, TMall
CONTENT : formats, type of content and messages adapted per platform
FREQUENCY : planning for posting
Identification of KOLs , medias & celebrities profiles
Influence activation guidelines :
briefing the content creators with on brand and strategic guidelines
Offline experiences
& VIP events ideas