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Every two months, receive the latest inspiring and business trends of China selected by our expert eye to help you build your marketing and creative strategies.   CONTENT # 8 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references and......

Every two months, receive the latest inspiring and business trends of South Korea selected by our expert eye to help you build your marketing and creative strategies.   CONTENT # 5 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references......

Every two months, receive the latest inspiring and business trends of China selected by our expert eye to help you build your marketing and creative strategies.   CONTENT # 8 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references and......

Every two months, receive the latest inspiring and business trends of South Korea selected by our expert eye to help you build your marketing and creative strategies.   CONTENT # 5 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references......

Every two months, receive the latest inspiring and business trends of China selected by our expert eye to help you build your marketing and creative strategies.   CONTENT # 8 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references and......

Every two months, receive the latest inspiring and business trends of South Korea selected by our expert eye to help you build your marketing and creative strategies.   CONTENT # 5 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references......

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A GLIMPSE OF THE LATEST TRENDS IN CHINA

Cover picture @ASPIR China’s urban and educated youth is shifting from intense 996 working culture to a “slow living” (#slowliving 880M views on RED) ideology, as the economic slowdown pushes young consumers toward meaningful, rational spending, while big-city burnout and rising mental-health anxiety drive them......

Cover picture RED user @Shiyi   TCP identified a social buzz word “HuoRenGan” on social media mainly on RED. Adopting “HuoRenGan” attitude, Chinese netizens are reclaiming digital spaces for ‘real human’ expression, seeking for sincere, and genuine connections while rejecting AI perfection and ‘too fake’......

Cover Picture @COEX Starfield Library   Christmas inKorea may not be as widely celebrated as in western countries, but that doesn’t mean it goes unnoticed. The concept of Christmas in Korea is primarily divided into two categories: as a couple’s celebration or as a religious......

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