Every two months, receive the latest inspiring and business trends of China selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 8 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references and......
Every two months, receive the latest inspiring and business trends of South Korea selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 5 MACRO TRENDS Meaningful trends decoded and illustrated with the most recent examples, local references......
Light medical beauty procedures have increased significantly in China over the past five years, experiencing growth from 50B to 146B rmb in 2023, while the number of consumers has increased from 7.4 million to 23.54 million. Driven by a surge in consumer demand for anti-aging......
Every two months, receive the latest inspiring and business trends of China selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 8 KEY CHINA TRENDS TCP expert curation of 8 key trends on the following topics: LIFESTYLE /......
Every two months, receive the latest inspiring and business trends of China selected by our expert eye to help you build your marketing and creative strategies. CONTENT # 8 KEY CHINA TRENDS TCP expert curation of 8 key trends on the following topics: LIFESTYLE /......
The Chinese Pulse’s refresh study helps global brands to better understand the evolving beauty landscape in China but also to get inspiration from C-beauty brands’ marketing strategies and best practices in make-up, skincare, haircare and fragrance industries. It provides key learnings for global brands’ chinese strategy......
China’s DeepSeek Changes AI for the Future Recently, DeepSeek, the Chinese emerging AI company, has attracted widespread attention worldwide. Picture @DEEPSEEK On January 20, DeepSeek launched the R1 model, which achieved similar performance to Open AI’s GPT-o1 with a tenth of its cost. A week......
If the concept of “Superfood” originated in Western countries, it has been rising in China over the past months as a trendy wellness solution to deal with specific health or beauty concerns. On Chinese social media, the topic of “superfood” is buzzing. On Xiaohongshu, #Superfood......
After decades of impressive growth fueled by a burgeoning middle class, 2024 presents a challenging landscape for many companies operating in China. The economic slowdown, driven by a real estate crisis, has resulted in sluggish domestic consumer demand, making it more difficult for brands to......
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